Olga Fischer

Max Nänny

Annotation Presents selected papers from a March 1997 symposium held in Zurich, in sections on general topics, sound and rhythm, typography and graphic design, word-formation, and syntax and discourse. Studies explore iconicity from two different angles. A first group of scholars is especially interested in how far the primary code, the code of grammar, is influenced by iconic motivation and how originally iconic models have become conventionalized. A second group of contributors is more interested in the presence of iconicity as part of the secondary code. Specific subjects include imagination by ideophones, the visual poetry of e. e. cummings, and iconic use of syntax in fiction. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Iconicity in Language and Literature

Form Miming Meaning

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to Saussure's dogma of arbitrariness (Jakobson).

Max Nänny

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