Oliver Gassmann

Gerrit Reepmeyer

Maximilian von Zedtwitz

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Trends and Drivers for Growth in the Pharmaceutical Industry

Leading Pharmaceutical Innovation

Julian M. Birkinshaw

International Management of Research and Development brings together the most influential contributions to managing, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and drivers of international R&D, it covers strategies and operations of global R&D. It also provides an introduction to modern concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors and researchers wishing to understand the practical implications of industrial R&D and a valuable resource for chief technology and innovation officers keen to develop their corporate R&D more systematically.

International Management of Research and Development

Roman Boutellier

Based on empirical research of over 240 interviews the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation. "...a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "A feast of delights... deserves a very wide readership." Phil Gamlen, ICI Technology - Science and Technology Policy Strategy

Maximilian von Zedtwitz

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