Gavin Lucas

Mike Dorrian

Michael Dorrian

"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.

Unconventional Brand Communication

Guerrilla Advertising

Liz Farrelly

In an age dominated by digital media, the first book in this series, Business Cards: The Art of Saying Hello, revealed the unique potential of the humble business card as an opportunity for creative greetings, firmly stamped with the user's personality. With thousands of examples being exchanged around the world, Business Cards 2 casts a wide net, featuring designs for creative individuals and organizations sourced from all continents. Highlighting materials, formats and production methods that push the boundaries of this genre, the result is a book full of inspiring surprises.

More Ways of Saying Hello

Business Cards 2

Scanning the world for the best new graphic design talent, Mike Dorrian and Liz Farrelly have collated the work of 100 new designers, from Sao Paulo to Tokyo, Melbourne to Los Angeles, into a book that will both inspire and impress. The book focuses on practitioners still in the first decade of their career, either working alone or teamed up into small companies, showcasing projects, aesthetics and methodologies which push boundaries and redefine working practices. As well as pinpointing the best new talent worldwide, this visually stunning survey provides a showcase of cutting-edge imagery for a student and professional audience.Thanks to affordable technology and up-for-it, media-savvy clients, a huge number of designers set themselves up in their own studios, straight from college. The kind of work that results is often fast, furious, rule-breaking and inspirational. These designers are also characterized by their love of their locale, along with nomadic tendencies and a 'small is beautiful' attitude.

Michael Dorrian

Books

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