Michael Harker

Examines proposals for freshman composition’s abolition and reform while providing a new model for courses. “...readers of LiCS will find a strong argument for how understandings of literacy are fundamental to the work that compositionists do, making this book useful not only to those doing similar work but also to be shared with colleagues who have less familiarity with literacy studies. The Lure of Literacy presents a model of how theories of literacy can be applied to the debates that beset compositionists again and again, offering a way out of their unproductive cycles.” — Literacy in Composition The Lure of Literacy promises to transcend the stale and unproductive debate on freshman composition that has gripped English studies for more than a century. It is the first book to chart the origin of the discussion from the early twentieth century to the advent of the New Literacy Studies. Michael Harker recontextualizes proposals to abolish compulsory composition and reimagines pedagogical conditions in English studies in order to present a different model for first-year writing. This new model for compulsory composition programs focuses on students’ attitudes about composition and interrogates the very idea of literacy itself. Michael Harker is Assistant Professor of English at Georgia State University.

A Critical Reception of the Compulsory Composition Debate

The Lure of Literacy

Philip Kotler

Ross Brennan

Gary M. Armstrong

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

Michael Harker

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