Oliver Gassmann

Karolin Frankenberger

Michaela Csik

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model . ” Dr Heinz Derenbach, CEO, Bosch Software Innovations

55 Models That Will Revolutionise Your Business

The Business Model Navigator

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it “An excellent toolkit for developing your business model.” Dr Heinz Derenbach, CEO, Bosch Software Innovations

Für Unternehmen existenziell: Immer am Ball bleiben und das eigene Geschäft proaktiv an Veränderungen anpassen. Dieses Buch zeigt, wie es geht! - Geniale Methode, um das eigene Geschäftsmodell weiterzuentwickeln oder neue zu entwickeln - Unverzichtbares Werk für alle, die über das Geschäftsmodell Wettbewerbsvorteile erzielen wollen und auf der Suche nach einem "Feuerwerk der Ideen" sind - Begleitmaterial zum Download Oliver Gassmann, Karolin Frankenberger und Michaela Csik sind herausragende Experten der Innovation. Mit diesem Werk ist ihnen ein international viel beachteter Meilenstein zur Entwicklung von Geschäftsmodellen gelungen. "Der St. Galler Business Model Navigator ermöglicht, aus der eigenen Branchenlogik auszubrechen, und macht damit den Weg frei für ein Feuerwerk neuer Ideen." Wolfgang Rieder, Managing Partner, Head of Advisory Switzerland, PricewaterhouseCoopers "Mit dem Business Model Navigator sind wir in der Lage, das Geschäftsmodell als Ganzes zu begreifen und am kompletten System zu arbeiten. Die St. Galler Methodik bringt nicht nur Ergebnisse, sondern erweitert auch den Mindset." Daniel Sennheiser, President Strategy and Finance, Sennheiser "The St. Gallen Business Model Navigator offers a great opportunity to challenge our habitual thinking concerning business models and revenue generation." Dr. Ian Roberts, CTO, Bühler "An aspiring field such as New Space really benefits from the St. Gallen Business Model Navigator because the market will be defined by a variety of innovative business models - going through all the possibilities is a real competitive advantage!" Dr. Henning Roedel, NASA Ames Research Center.

Michaela Csik

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