Michelle Pascoe

Dave Staughton

WOW Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures, each with their own languages and high expectations? The VIP Principle is your answer. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience. Inside, you will discover easy-to-implement ways to: • Measure guest satisfaction to find your strengths and weaknesses • Gather competitor intelligence • Create a workplace of high-quality values and ethics • Develop team-oriented leaders that impress your guests • Satisfy current VIP guests and identify future ones • Prioritise improvements based on your guests’ needs • Use entertainment, dining and décor to fill your venue all year long The VIP Principle is a sure bet to keep your best guests coming back―and bringing their friends.

Discover How Guest Experiences Drive Long Term Growth

The VIP Principle

Joy Stackhouse

Maggie Vance

Bill Wells

The book summarises research findings from a range of projects using a set of auditory and speech procedures designed for the psycholinguistic framework developed by Stackhouse and Wells (1997). These procedures have been used with children and adolescents with a range of difficulties associated with cleft lip and palate, dysarthria, dyspraxia, phonological impairment, Down syndrome, dyslexia, stammering, autism, semantic-pragmatic difficulties, general learning difficulties, and disadvantaged backgrounds. The procedures have also been used with normally developing children in the age range of 3-7 years. As a result, the book includes descriptions of typical performance on the procedures so that atypical can be identified more easily. In addition, as the materials were used in a longitudinal study of children’s speech and literacy development between the age of 4 and 7 years we can highlight which procedures will help in identifying children a) who are likely to persist with their speech difficulties and b) have associated literacy difficulties.

Michelle Pascoe

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