Mike Friedrichsen

Wolfgang Mühl-Benninghaus

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Value Chain and Business Models in Changing Media Markets

Handbook of Social Media Management

Analysen und Positionen in einem klassischen Diskurs der Musikwirtschaft

Deutschquote im Radio

Datis Khajeheian

Wilfried Mödinger

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Market Dynamics in the Age of Disruptive Technologies

Competitiveness in Emerging Markets

Peter Vorderer

Hans Jurgen Wulff

This volume begins with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual choice of media contents. Despite this, there is no satisfying theory to describe and explain what suspense actually is, how exactly it is caused by films or books, and what kind of effect it has on audiences. This book's main objective is to provide that theory by bringing together scholars from different disciplines who are working on the issue. The editors' goal is to reflect the "state of the art" as much as it is to highlight and encourage further developments in this area. There are two ways of approaching the problem of describing and explaining suspense: an analysis of suspenseful texts or the reception process. Researchers who follow the more text-oriented approach identify the uncertainty of the narrative outcome, the threat or danger for the protagonist, the play with time delay, or other factors as important and necessary for the production of suspense. The more reception-oriented scholar focuses on the cognitive activities of audiences, readers' expectations, the curiosity of onlookers, their emotions, and their relationships with the protagonists. A correspondence between the two seems to be quite difficult, though necessary to determine. Both perspectives are important in order to describe and explain suspense. Thus, the editors utilize the thesis that suspense is an activity of the audience (reader, onlooker, etc.) that is related to specific features and characteristics of the text (books, films, etc.). Their question is: What kind of relation? The answer comes from finding out how, why, and which elements of the text cause effects that are experienced as suspense. Scholars from semiotics, literary criticism, cultural studies, and film theory assess the problem from a text-oriented point of view, dealing primarily with the how and which. Other scholars present the psychological perspective by focusing on the cognitive and emotional processes that underlie viewers' experience of suspense; that is, the reception theory tries to answer the question of why suspenseful texts may be experienced as they are.

Conceptualizations, Theoretical Analyses, and Empirical Explorations

Suspense

Diversifikation in der Unterhaltungsproduktion

Peter -J. Bisa

Mit diesem Buch wird die Frage beleuchtet, was eigentlich Souveränität ist und was diese im digitalen Zeitalter bedeutet. Dabei wird die Aufgabe der digitalen Souveränität in Zeiten der Globalisierung für Deutschland erörtert und die Frage aufgegriffen, wie und wozu Staaten digitale Souveränität konstruieren. Im weiteren Verlauf werden ein breites Spektrum an Standpunkten und Sichtweisen bezüglich der Aufgaben diskutiert, die sich für die politisch Verantwortlichen, aber auch für die Wirtschaft und die Zivilgesellschaft stellen, verbunden mit den daraus resultierenden Herausforderungen. Abschließend erfolgt eine Analyse der Aktionsfelder für potentielle Schwerpunkte der deutschen Wirtschaft, verbunden mit der Fragestellung, ob die digitale Politik Deutschlands (und auch der EU) von Rückzug und Protektionismus geprägt sein wird oder die Europäer bald nur noch Konsumenten sein können, eingezwängt zwischen Hardware aus Asien und Software und Internetdiensten aus USA​.

Vertrauen in der Netzwerkgesellschaft

Digitale Souveränität

Roland A. Kohn

Mit diesem Buch soll u.a. beantwortet werden, in welcher Art und Weise und für welche Zwecke Web 2.0 Anwendungen im politischen System bereits eingesetzt werden und welche Potenziale noch nicht ausgeschöpft wurden. Neben den Webauftritten und den Social Media Strategien der politischen Parteien rücken dabei zunehmend auch staatliche Institutionen und bürgerliche Protestbewegungen in den Fokus. Darüber hinaus wird erörtert, welche weiteren Verschiebungen der bisherigen Öffentlichkeit in die Virtualität mit Risiken und Chancen möglich sind. Zentrale Aspekte sind dabei die Struktur, Reichweite und Auswirkung der immer umfassenderen Nutzung digitaler Medien für die Politik, nicht nur bei Systemkrisen sondern auch im Alltag demokratischer Politik. ​

Chancen und Risiken interaktiver Medien

Digitale Politikvermittlung

Yahya Kamalipour

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Media Management, Media Convergence and Globalization

Digital Transformation in Journalism and News Media

Mike Friedrichsen

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