David C. Currow

Miriam J. Johnson

Claudia Bausewein

ERS Monograph 73

Palliative Care in Respiratory Disease

Helen A. Simpson

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Social Media Marketing for Book Publishers

Anyone with the privilege of reading to young children will appreciate this useful guide and the summaries, commentaries, and talking points it provides for twenty-five modern classics of children's literature. Miriam Johnson brings her experience as a former classroom teacher, school librarian, parent, and grandparent to this book aimed at anyone who has the privilege to read to youngsters. She casts a trained eye on twenty-five distinguished children's books, providing summaries, commentaries, and suggestions for conversation starters to be used by the adults with children as a background to the books. Parents, teachers, clergy, and children can talk about faith and values "inside" the stories without long discussions carried on in a moralizing way, enhancing the enjoyment of both. The stories are grouped under these categories: Creature Connections - God's Care and Forgiveness - Justice for All - World Religions - Music This book is sure to add to the pleasure of reading children's literature and lead to many enriching encounters between adults and children.

Inside Twenty-Five Classic Children's Stories

Building a Child's Library

Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.

Miriam J. Johnson

Books

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