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A Hierarchial Bayes Approach for Estimating Recency, Frequency and Monetary Value in Direct Marketing

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Enterprises require support and agility to work with big data repositories and relational databases. FUJITSU Enterprise Postgres is one of the leading relational database management systems (RDBMSs), and it is designed to work with large data sets. As more companies transform their infrastructures with hybrid cloud services, they require environments that protect the safety of their data and business rules. At IBM®, we believe that your data is yours and yours alone. The insights and advantages that come from your data are yours to use in the pursuit of your business objectives. IBM is dedicated to this mission, and the IBM LinuxONE platform is designed around this core statement. IBM LinuxONE is a secure and scalable data serving and computing platform that is made for today's critical workloads. IBM LinuxONE is an all-Linux enterprise platform for open innovation that combines the best of Linux and open technology with the best of enterprise computing in one system. Combining FUJITSU Enterprise Postgres, which is a robust Relational Database Management System (RDBMS) that provides strong query performance and high availability (HA), with IBM LinuxONE can transform your application and data portfolio by providing innovative data privacy, security, and cyber resiliency capabilities, which are all delivered with minimal downtime. This IBM Redbooks® publication describes data serving with FUJITSU Enterprise Postgres 12 that is deployed on IBM LinuxONE, which provides the scalability, business-critical availability, and security that your enterprise requires. This publication is useful to IT architects, system administrators, and others who are interested in understanding the significance of using FUJITSU Enterprise Postgres on IBM LinuxONE. This publication is written for those who are familiar with IBM LinuxONE and have some experience in the use of PostgreSQL.

Data Serving with FUJITSU Enterprise Postgres on IBM LinuxONE

Neeraj Arora

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