Nezar Alsayyad

Global Norms and Urban Forms in the Age of Tourism

Consuming Tradition, Manufacturing Heritage

From the Grand Tour to today's packages holidays, the last two centuries have witnessed an exponential growth in travel and tourism and, as the twenty-first century unfolds, people of every class and from every country will be wandering to every part of the planet. Meanwhile tourist destinations throughout the world find themselves in ever more fierce competition - those places marginalized in today's global industrial and information economy perceiving tourism as perhaps the only means of surviving. But mass tourism has raised the local and international passions as people decry the irreversible destruction of traditional places and historic sites. Against these trends and at a time when standardized products and services are marketed worldwide, there is an increasing demand for built environments that promise unique cultural experiences. This has led many nations and groups to engage in the parallel processes of facilitating the consumption of tradition and of manufacturing tradition. The contributors to this volume - drawn from a wide range of disciplines - address these themes within the following sections: Traditions and Tourism: Rethinking the "Other"; Imaging and Manufacturing Heritage; Manufacturing and Consuming: Global and Local. Their studies, dealing with very different times, environments and geographic locales, will shed new light on how tourist 'gaze' transforms the reality of built spaces into cultural imagery.

Professor and Chair Center for Middle Eastern Studies Nezar Alsayyad

Rooted in real world observations, this book questions the concept of tradition - whether contemporary globalization will prove its demise or whether there is a process of simultaneous ending and renewing. In his introduction, Nezar Alsayyad discusses the meaning of the word 'tradition' and the current debates about the 'end of tradition'. Thereafter the book is divided into three parts. The three chapters in part I explore the inextricable link between 'tradition' and 'modern', revealing the geopolitical implications of this link. Part II looks at tradition as a process of invention and here the three chapters are all concerned with the making of landscapes and landscape myths, showing how the spectacle of history can be aestheticized and naturalized. Finally, Part III shows how traditionis a regime, programmed and policed and how it has been deployed, resisted, and reworked through hegemonic struggles that seek to create both built environments and citizen-subjects.

Nezar Alsayyad

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