Steve J. Martin

Robert Cialdini

Noah Goldstein

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

small changes that spark big influence

The small BIG

Steve Martin

Robert B Cialdini

From the authors of the international bestseller Yes!This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand. Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.

How to Win Friends, Boost Your Confidence and Persuade Others

The Little Book of Yes!

Robert B. Cialdini 

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Small Changes that Spark Big Influence

“Você está com dificuldade para conquistar as pessoas no trabalho ou na vida pessoal? Então este pequeno guia prático pode ser a ferramenta que você está procurando. Os conselhos simples e breves são fáceis de assimilar e podem ser implementados em todas as áreas da sua vida.” – The Jackal Descubra como aplicar os princípios da persuasão em diversas situações e, assim, fazer mais amigos, convencer os indecisos, melhorar sua autoconfiança e mudar a maneira como as pessoas o enxergam. Todos nós queremos ouvir um “sim”. Essa palavra tão pequena abre as portas para o mundo e nosso futuro. Os 21 breves capítulos deste livro descrevem atitudes testadas e comprovadas para aumentar as chances de que os outros comprem nossas ideias ou atendam nossos pedidos. Seus princípios e lições práticas podem ser usados para lidar com diversos desafios, como recuperar um relacionamento, negociar um aumento ou convencer um amigo. Além disso, ouvir um “sim” satisfaz uma de nossas motivações mais básicas: a necessidade de conexão com os outros. Apresentando ótimos conselhos, este pequeno livro traz grandes ensinamentos para quem deseja obter mais oportunidades na vida.

Como persuadir as pessoas, melhorar seus relacionamentos e aumentar sua confiança

A arte de conquistar o sim

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

60 secrets from the science of persuasion

Yes!

Why a small change can make a big difference.

Small Changes That Spark Big Influence

The Small BIG

Découvrez qu'un simple changement dans le choix de vos mots et le moment où vous les exprimez peut augmenter le résultat positif de vos requêtes ; l'importance et l'impact positif de la touche personnelle ; comment faire la meilleure impression lorsque vous êtes comparé à d'autres. Nous voulons tous entendre davantage de "oui" dans notre vie quotidienne. Le mot "oui" nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. "Oui" pourrait être un mot tout simple, mais il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande. Ces principes intemporels peuvent être utilisés pour relever divers défis : depuis la réparation d'une relation empoisonnée, à la négociation d'un meilleur salaire ou encore à la faculté de convaincre un ami hésitant à prendre part à la construction de votre réseau social... Plein de sagesse et de conseils efficaces rédigés par les spécialistes de l'influence, ce petit livre est un compagnon essentiel pour qui veut davantage aller de l'avant au quotidien.

Noah Goldstein

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