Elena Neira

Nuria Rodríguez

Javier Celaya

Jovanka Adzic

Luis Miguel Cencerrado

Pablo Gervás

José Manuel Menéndez

Emma Rodero

Mario Tascón

Elisa Yuste

The AC/E Digital Culture Annual Report is a publication which looks at the impact of the internet on our society. Its aim is to delve into the transformation happening within the arts and culture sector and to help entities and professionals create experiences that are in line with the expectations of 21st century consumers. The first part of the 2018 edition brings together texts from professionals in the arts and culture sector as well as from experts in the digital field, in order to get up to speed on important issues regarding main trends. Every year the second part of the edition (Focus) looks at the changes happening among readers and reading material. The aim is to outline a map of digital reading material. Mario Tascón takes a close look at our most connected cities that have been created by the latest interconnected devices and the Internet of Things. He then analyses the role that cultural spaces are destined to perform within these cities. Next, JosО Manuel MenОndez and David Jimeno Bermejo describe the latest challenges faced by immersive technologies and its growing role within the ecosystem of digital content. The Experimental UNIT of the University of Valencia reviews its experience with the use of digital design and analyses how the latest possibilities of mobile devices can offer resources for the construction of the museography debate. Jovanka Adzic discusses a burning issue. In her analysis on the evolution of social networks and their continuously expanding influence on our way of life, she also takes a look at the problem of fake news on the internet. Jovanka goes on to refl ect on the competitive advantage of FANG obtained through large volumes of social data, within an economy driven by Big Data. Elena Neira takes a look at the impact of consumption of on-screen culture and the business models that are based on subscriptions— the so-called “Netfl ix model”. And Emma Rodero – in line with this year’s central theme of Focus – examines the theme of orality and analyses the growing influence of sound and voice in the digital era. Pablo GervЗs builds on the concept of computational creativity and its impact on literary creation. We have a total of seven articles by renowned experts to help us learn and reflect on the changes affecting our society as a whole and to give us a glimpse of new opportunities for the sector of arts and culture. Every year the second part of the edition (Focus) reflects and explains – through the use of best-practice examples both nationally and internationally – the biggest changes happening among readers and reading material in the digital era. The main objective of this section is to present a unified view on the matter. Authors Luis Miguel Cencerrado, Elisa Yuste and Javier Celaya outlines a map to help us navigate with ease through all types of texts; highlighting the role of the reader in the current context of hybrid literature (paper, digital, audio, visual, transmedia, etc.) which is favoured by the digital era we live in. The annual review is published in both Spanish and English, in PDF and EPUB format and can be downloaded for free under the licence of Creative Commons. The publication can be downloaded on the AcciЧn Cultural EspaЦola website in the section digital publications. A copy can also be obtained from major distributors of national and international digital books.

Digital Trends in Culture. Focus: Readers in the Digital Age

AC/E Digital Culture Annual Report.

Pablo Gervás

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