Patrick Gilbert

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Digital Advertising in the Age of Automation

Join Or Die

Gene Garrison

A dramatic, moving memoir of coming of age amid the chaos and terror of WWII combat by a member of the 87th Infantry Division. Gene Garrison spent a terrifying nineteenth birthday crammed into a muddy foxhole near the German border in the Saar. He listened helplessly to cries of wounded comrades as exploding artillery shells sent deadly shrapnel raining down on them. The date was December 16, 1944, he was a member of a .30-caliber machine gun crew with the 87th Infantry Division, and this was his first day in combat. Less than a year earlier, he’d entered college as a fresh-faced kid from the farmlands of Ohio. Now, as the night closed around Garrison, slices of light pierced the darkness with frightening brilliance. Battle-hardened German SS troopers using flashlights infiltrated the line of the young, untested American soldiers. Someone screamed “Counterattack!” In the maelstrom of gunfire that followed, the teenage Garrison struggled to comprehend the horrors of the present, his entire future reduced to a prayer that he would be alive at daybreak. From those first frightening, confusing days in combat until the war ended five months later, Gene Garrison saw many of his buddies killed or wounded, each loss reducing his own odds of survival. Convinced before one attack that his luck had deserted him, he wrote a final letter to his family to say goodbye, handing it to a friend with instructions to mail it if he died. From the bitter fighting west of Bastogne in the Battle of the Bulge to the end of the war on the Czechoslovakian border, Garrison describes the degradation of war with pathos and humor. His story is told through the eyes of the common soldier who might not know the name of the town or the location of the next hill that he and his comrades must grimly wrestle from the enemy but who is willing to die in order to carry the war forward to the hated enemy. He writes of the simple pleasure derived from finding a water-filled puddle deep enough to fill his canteen; a momentary respite in a half-destroyed barn that shields him from the bitter cold and penetrating wind of an Ardennes winter; the solace of friendship with veterans whose lives hang upon his actions and whose actions might help him survive the bitter, impersonal death they all face. The rich dialogue and a hard-hitting narrative style bring the reader to battlefield manhood alongside Garrison, to each moment of terror and triumph faced by a young soldier far from home in the company of strangers.

Patrick Gilbert

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