Graham Clarke

Paul A. Longley

GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning: * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases * discusses the relative merits of customised versus proprietarysolutions to business application databases * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments * critically assesses GIS in the market place and evaluatesdifferent GIS strategies GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).

Paul A. Longley

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