Paula McDowell

Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.

Reading McLuhan Reading

Oral tradition in the history of mediation -- Oral tradition as a tale of a tub: Jonathan Swift's oratorial machines -- The contagion of the oral in a Journal of the plague year -- Oratory transactions: John "Orator" Henley and his critics -- How to speak well in public: the elocution movement begins in earnest -- "Fair rhetoric" and the fishwives of Billingsgate -- "The art of printing was fatal": the idea of oral tradition in ballad discourse -- Conjecturing oral societies: global to Gaelic -- Coda: when did "orality" become a "culture"?

Print Commerce and Fugitive Voices in Eighteenth-Century Britain

The Invention of the Oral

This volume makes available for the first time the complete surviving works of the London printer-author Elinor James (c.1645-1719). Uniquely in the history of early modern women, James wrote, printed and distributed more than ninety pamphlets and broadsides addressing political, religious and commercial concerns. Written over a period of 35 years, her works provide us with a running commentary on the major national events of a tumultuous period such as the Revolution of 1688, the Union of England and Scotland in 1707, and the Jacobite uprisings in 1715-16. During her lifetime, England saw the succession of six different monarchs. James petitioned all of them and claimed to have obtained audiences with three. In 1689 she was gaoled in Newgate prison, accused of disseminating seditious material condemning William III for accepting the English crown. James's texts address a staggeringly broad range of concerns. She petitioned Parliament concerning legislation affecting the printing trades and petitioned fellow printers concerning labour relations in London printing houses. She petitioned City authorities on issues such as the enforcement of bylaws or who to vote for in City and parliamentary elections. It is hoped that by making available all of James's known works, this volume will inspire the collective efforts of scholars from many different disciplines to decipher her references to contemporary events, issues and persons, as well as prompting further discoveries of as yet unidentified works.

Printed Writings 1641–1700: Series II, Part Three, Volume 11

Elinor James

Paula MacDowell

The Women of Grub Street examines women's political activity not only as authors, but also as printers, booksellers, ballad-singers, hawkers, and others. Providing a wealth of new information about middling and lower-class women's political and literary lives, this book will be of interest to readers of literature, social and publishing history, women's studies and feminism, and the history of democracy and public discourse.

Paula McDowell

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