David Vance

Peggy Parskey

Your Groundbreaking Framework for Measurement and Reporting Most people find measurement, analytics, and reporting daunting—and L&D professionals are no different. As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices. Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one. Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners. This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy. Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure. They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two. The guidance remains the same: Start small and grow. Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts. Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices. A more comprehensive treatment of these important topics will not be found elsewhere.

Creating Your L&D Measurement, Analytics, and Reporting Strategy

Measurement Demystified

The Bridge to Your L&D Measurement and Reporting Strategy Building measurement skills is critical for talent development professionals who seek to align their L&D programs to business outcomes for organizational success. Designed to improve your measurement capability and advance the measurement maturity of your organization, the Measurement Demystified Field Guide presents a refresher on the talent development reporting principles framework and measurement strategy. While the Field Guide serves as a standalone volume, it is also a companion to the authors’ first book, Measurement Demystified. In an easy-to-use workbook style, the Field Guide provides nearly 100 skill-building exercises of varying types to help you uncover what measurement work your organization is doing; assess organizational maturity and gaps; understand how to apply specific concepts; and determine what’s right for your organization moving forward. It also offers interview questions to better understand users’ wants and needs; case study exercises to test your knowledge gaps; and reflection questions that focus on your deepening knowledge and skill. You can write your answers in the book or use the resource on ATD’s website. Achieving measurement maturity is a change effort requiring commitment and discipline. Understanding your current capabilities and gaps is an essential first step followed by determining where your organization wants to go in this area. Once both are achieved, you will be able to develop your desired measurement and reporting strategy—the bridge between where you are today and where you aspire to be. The Measurement Demystified Field Guide is that bridge.

Peggy Parskey

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