David Miller

Peter Beharrell

Jenny Kitzinger

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

Media Strategies, Representation and Audience Reception in the AIDS Crisis

The Circuit of Mass Communication

Howard Davis

Brian Winston

Paul Walton

John Eldridge

John Hewitt

Jean Hart

Gregg Philo

It is a commonly held belief that television news in Britain, on whatever channel, is more objective, more trustworthy, more neutral than press reporting. The illusion is exploded in this controversial study by the Glasgow University Media Group, originally published in 1976. The authors undertook an exhaustive monitoring of all television broadcasts over 6 months, from January to June 1975, with particular focus upon industrial news broadcasts, the TUC, strikes and industrial action, business and economic affairs. Their analysis showed how television news favours certain individuals by giving them more time and status. But their findings did not merely deny the neutrality of the news, they gave a new insight into the picture of industrial society that TV news constructs.

Bad News (Routledge Revivals)

Peter Beharrell

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