Peter Enderwick

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world’s leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses. This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise, distinctive characteristics, and role in the contemporary world economy. The attractions and challenges of doing business in emerging economies are fully discussed and the future position of the large emerging economies critically evaluated here. A key feature of the book is a discussion of the competitive threat presented by the rapid growth of emerging market multinationals as they aspire to catch-up with, and even surpass, developed market multinationals. Theory and practice are combined in this text with insightful illustrations and examples from a range of industries and firms, as well as current debates including the utility of the BRIC concept, the growing power of Asia, the future of globalisation, and trade wars. As such, the book offers an insightful perspective for students of international business, international economics, development studies and globalisation.

China and India

The Competitive Challenge of Emerging Markets

Aimed at senior undergraduate and post-graduate students following courses in International Business and Industrial Relations this book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need to underpin analysis of the labour market effects of multinational business with conceptual understanding of the theory of multinational enterprise.

Multinational Business and Labour (RLE International Business)

Peter J. Buckley

Adam R. Cross

In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents. The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context. An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia. Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies. Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship. The accompanying online resources provide superior ready-to-use support for both students and lecturers: For students: Links to seminal articles as highlighted in the Research Insights feature, with commentary encouraging students to critique them Internet activities to develop skills in research, data collection, and analysis Web links to sources of data accompanied by a brief critical commentary and user guide Multiple-choice questions with instant feedback IB decision-aids For lecturers: Additional shorter and longer case studies with exemplar answers Links to video clips including a short paragraph of critical commentary Comprehensive customisable PowerPoint slides Test bank Tutorial activities Suggested assignment and discussion questions Instructor's manual including guidance from the authors on the case study questions, IB challenges, and Topics for Debate features

Peter Enderwick

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