Dirk Schneider

Philipp Gerbert

Electronic Shopping verlangt nicht nur die Abbildung eines Katalogs im Netz als neuen Vertriebskanal, sondern neue Marketing-Instrumente und -Methoden. Dieses Buch bietet die richtige Navigationshilfe. "Der Rummel, der um dieses Buch gemacht wurde, fand zu Recht statt. Die Autoren liefern eine umfassende Darstellung von E-Shopping mit vielen praktischen Beispielen. Ein Standardwerk für den Einstieg in die digitale Welt von morgen. Komplexe Sachverhalte werden in einem hochdynamischen Umfeld zugriffssicher auf den Punkt gebracht. Dieses Buch hat das Zeug zum Klassiker." (HK Holz- und Kunststoffverarbeitung, 03/2001)

Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden

E-Shopping

Alex Birch

"No company doing business in the 21st century can escape the digital storm. You can be ill-prepared or well-prepared. I'd rather you be well-prepared. Absorbing the lessons of the current book will be a regarding investment of your time." Hasso Plattner, CEO and Co-Founder, SAP "As the dust settles on the Internet boom, we can all benefit by taking a close look at what we learned. Companies like Enron were able to revolutionize their businesses and are even more excited about the future. Whether you're building on your own success, preparing to get back in the game or just starting out, Philipp Gerbert and his colleagues have put a great collection of research and insights at your fingertips." Jeff Skilling, CEO, Enron Corporation "While Internet valuations have faded, the importance of managing an e-business is actually increasing rapidly. Digital Storm provides unique insights into what has been learned in the electronic marketplace and how to address future challenges. The book also emphasizes the critical importance of the management software layer of e-business for the realization of successful innovative concepts." Sanjay Kumar, CEO, Computer Associates "E-business is turning from hype to reality. Networking the chain has become a high priority in order to gain speed and efficiencies. DaimlerChrysler has addressed this challenge with the group wide DCXNET initiative. Digital Storm follows the same philosophy and provides unique insights into what has been learned and how to address these future challenges." Juergen Schrempp, CEO "Digital Storm is not about the Internet, it is about doing business in the 21st century. Having myself steered a pioneer through the early turbulences in the electronic marketplace I congratulate the authors on their well-written, comprehensive summary of the lessons learned and the critical issues for future value creation." Mark Walsh, Chairman and Co-Founder, VerticalNet "Based on our extensive experience in B2B E-Commerce we welcome Digital Storm as an insightful discussion of the subject after the hype. The book gives a well-written and comprehensive analysis of the lessons learned, and it provides an indispensable guide for companies seeking to seize strategic opportunities as the e marketplace continues to evolve." Douglas M. McCraken, CEO, Deloitte Consulting. "This book meets a profound need in today's business environment: how to take strategic advantage of the fundamental power of the Internet. Mercifully the authors know their stuff and offer solid evidence regarding what will be profitable deployment of technology. Every leader should digest their well crafted recommendations." John O'Neil, CEO, Center of Leadership renewal "Digital Storm is a refreshing analysis of the new realities in B2B E-Commerce. Business leaders will find realistic, practical advice on how to leverage the Internet in the current environment to build sustaining customer relationships." Regis McKenna.

Philipp Gerbert

Books

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