Victor T. King

Ploysri Porananond

Rethinking Asian Tourism addresses some of the latest developments in on-going tourism research in Southeast Asia and the wider Asia region (encompassing, in geographical terms, Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Hong Kong, Japan, and Korea). It examines many of the emerging, as well as established, themes and issues in Asian tourism and promotes the development of critical scholarship within Asia to overcome Anglo-Western ethnocentrism in tourism studies of the region. There is some attention to such familiar concepts as authenticity, commoditisation, culture, heritage, and hosts and guests, but more especially to the diversification of phenomena which traditionally would not have been included within the parameters of tourism studies: retirees and long-stays, gastronomy, family-based leisure, popular culture, and local branding. Above all, the book addresses and develops a conceptual understanding from a multidisciplinary perspective of the character, experiences, encounters, perceptions and motivations of local, national and intra-regional tourism rather than basing concepts, perspectives, emphases and analyses on Western-Asian interactions and on transformations in the West. In this respect it encourages a shift in emphasis towards ‘Asianising’ our understanding of Asian tourism. This is one of the first volumes on Asian tourism written primarily by Asians and, as such, provides them with the opportunity to express their concerns, interests and priorities, rather than depending on the analyses and interpretations of those from outside the region. It also enables a deconstruction of the field of tourism studies, acknowledging that it is an open-ended, shifting, fluid and complex category of encounters and events generated by the processes of physical mobility.

Culture, Encounters and Local Response

Rethinking Asian Tourism

Monarchies around the world play a significant role in tourism development and the tourist experience. Debates about the level of finance required to support monarchies often refer to the positive tourist attraction provided by royal pageantry, palaces, temples and churches, architecture, museum collections, and historical legacies. Up to now, the literature on tourism and monarchy has been primarily devoted to the history and experiences of Western Europe, particularly the United Kingdom. There has been little attention devoted to the relationship between monarchy and tourism development in Southeast Asia, and this is the first collection of essays to address this neglected field of study. The need to shift the focus from European to Asian royalty is important not only to begin to fill gaps in the literature on monarchy and tourism outside Europe, but also to avoid the increasing criticism of tourism studies that its major perspectives, orientations and paradigms have been based on an overly Eurocentric preoccupation. Case studies are taken from Thailand, Laos, Myanmar, Vietnam, Malaysia, Indonesia, Brunei Darussalam and Singapore.

Ploysri Porananond

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