Efraim Turban

Ramesh Sharda

Dursun Delen

A Managerial Perspective on Analytics

Business Intelligence

Ting-Peng Liang

Jay E. Aronson

International Edition

Decision Support and Business Intelligence Systems

David King

Janine E. Aronson

"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their work. At the same time, consumers and organizations are generating unprecedented quantities of data through their interactions with each other. These data stores can be used to develop and promote appropriate products, services, and promotion to customers, and to optimize operations within an organization. The purpose of this book is to introduce the reader to technologies called business intelligence. In some circles, business intelligence (BI) is also referred to as business analytics. [The authors] use these terms interchangeably. This book presents the fundamentals of the techniques and the manner in which these systems are constructed and used. Most of the improvements made in this second edition concentrate on three areas: data mining, text and Web mining, and implementation and emerging technologies."--Preface.

A Managerial Approach

O ambiente de negócios está em constante evolução e cada vez mais complexo. O tempo para a tomada de decisões está encolhendo, ao passo que a natureza global das decisões está se expandindo, exigindo o desenvolvimento e uso de sistemas computadorizados de apoio à decisão. O foco deste livro são as bases teóricas e conceituais do apoio a decisões e as ferramentas e técnicas disponíveis. São apresentados os fundamentos das técnicas e como tais sistemas são construídos e usados para tanto.

Business Intelligence e Análise de Dados para Gestão do Negócio - 4.ed.

Uday Kulkarni

Daniel J. Power

India is becoming the "global back office" to international supply chains. This book consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate creative discussion between academic researchers and the practitioner IS community to improve the research and practice in the area. (2) Increase awareness of the problems and challenges faced by global enterprises that can be met with innovative decision support systems.

Decision Support for Global Enterprises

Ramesh Sharda

Books

Your next favorite book is out there