Rebecca Lemov

Experiments with Mice, Mazes, and Men

World as Laboratory

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca Lemov writes in The Instability of Truth, “Brainwashing erases itself.” What we call brainwashing is more common than we think; it is not so much what happens to other people as what can happen to anyone. The Instability of Truth exposes the myriad ways our minds can be controlled against our will, from the brainwashing techniques used against American POWs in North Korea to the “soft” brainwashing of social media doomscrolling and behavior-shaping. In our increasingly data-driven world, anyone can fall victim to mind control. Lemov identifies invasive forms of emotional engineering that exploit trauma and addiction to coerce and persuade in everyday life. Tracing the word “brainwashing” from deep in the files of an operative of the U.S. Office of Strategic Services in the 1950s to the pioneering research of Robert Jay Lifton, to the public trials of cult leaders and the case of Patty Hearst, Lemov also studies how the idea of mind control has spread across the globe and penetrated courtrooms, secret labs, military schools, and today’s digital sites. The Instability of Truth offers lessons from mind-control episodes past and present. Truth is always subject to question in more mundane walks of life than most people believe, and Lemov equips us for the increasing challenges we face from social media, AI, and an unprecedented, global form of surveillance capitalism. The Instability of Truth develops a rigorous new understanding of both brainwashing’s paradoxes and its emotional roots, by giving voice to brainwashers, the brainwashed, and third-party observers alike.

Brainwashing, Mind Control, and Hyper-Persuasion

The Instability of Truth

Lorraine Daston

Michael D. Gordin

Paul Erickson

Judy L. Klein

Thomas Sturm

In the United States at the height of the Cold War, roughly between the end of World War II and the early 1980s, a new project of redefining rationality commanded the attention of sharp minds, powerful politicians, wealthy foundations, and top military brass. Its home was the human sciences—psychology, sociology, political science, and economics, among others—and its participants enlisted in an intellectual campaign to figure out what rationality should mean and how it could be deployed. How Reason Almost Lost Its Mind brings to life the people—Herbert Simon, Oskar Morgenstern, Herman Kahn, Anatol Rapoport, Thomas Schelling, and many others—and places, including the RAND Corporation, the Center for Advanced Study in the Behavioral Sciences, the Cowles Commission for Research and Economics, and the Council on Foreign Relations, that played a key role in putting forth a “Cold War rationality.” Decision makers harnessed this picture of rationality—optimizing, formal, algorithmic, and mechanical—in their quest to understand phenomena as diverse as economic transactions, biological evolution, political elections, international relations, and military strategy. The authors chronicle and illuminate what it meant to be rational in the age of nuclear brinkmanship.

The Strange Career of Cold War Rationality

How Reason Almost Lost Its Mind

Just a few years before the dawn of the digital age, Harvard psychologist Bert Kaplan set out to build the largest database of sociological information ever assembled. It was the mid-1950s, and social scientists were entranced by the human insights promised by Rorschach tests and other innovative scientific protocols. Kaplan, along with anthropologist A. I. Hallowell and a team of researchers, sought out a varied range of non-European subjects among remote and largely non-literate peoples around the globe. Recording their dreams, stories, and innermost thoughts in a vast database, Kaplan envisioned future researchers accessing the data through the cutting-edge Readex machine. Almost immediately, however, technological developments and the obsolescence of the theoretical framework rendered the project irrelevant, and eventually it was forgotten.

The Lost Quest to Catalog Humanity

Database of Dreams

Rebecca Lemov

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