Rebecca Munford

Melanie Waters

Feminism and Popular Culture maps the fraught and often unpredictable relationship between popular culture, feminism and postfeminism. From the shadowy city spaces of Mad Men and Homeland to the dystopic suburbia of The Stepford Wives and American Horror Story, the authors trace the maniacal career women, hysterical housewives and amnesiac daughters who roam the postfeminist landscape. Through recourse to these figures, they illuminate postfeminism's obsessive resuscitation of seemingly anachronistic models of femininity and ask why these should today be gilded with new appeal. Analysing postfeminism's historical slippages and haunted temporalities, the book not only takes account of the complex ways in which popular culture negotiates ongoing debates within and about feminism, but also explores its implications for feminism's future.

Investigating the Postfeminist Mystique

Feminism and Popular Culture

Decadent daughters and monstrous mothers interrogates the vexed question of Angela Carter’s feminist politics through the dusty lens of European Gothic. It illuminates her ambivalent relation to some of her most contentious European literary forebears, reveals her rich knowledge of French literature and offers fresh insights into her literary practices afforded by newly available archival material. This book analyses Carter’s textual engagements with a dirty lineage of European Gothic that can be mapped from the Marquis de Sade’s obsession with desecration and defilement, through Baudelaire’s perverse decompositions of the muse and decadent imaginings of infernal femininity, to surrealism’s violent dreams of abjection. It argues that Carter’s most troublesome engagements with her European Gothic forefathers are unexpectedly those which are most vital to a consideration of her feminist politics. Decadent daughters and monstrous mothers will be of interest to researchers and students working on contemporary women’s writing, the Gothic and comparative literature.

Angela Carter and European Gothic

Decadent daughters and monstrous mothers

When the term “postfeminism” entered the media lexicon in the 1990s, it was often accompanied by breathless headlines about the “death of feminism.” Those reports of feminism’s death may have been greatly exaggerated, and yet contemporary popular culture often conjures up a world in which feminism had never even been born, a fictional universe filled with suburban Stepford wives, maniacal career women, alluring amnesiacs, and other specimens of retro femininity. In Feminism and Popular Culture, Rebecca Munford and Melanie Waters consider why the twenty-first century media landscape is so haunted by the ghosts of these traditional figures that feminism otherwise laid to rest. Why, over fifty years since Betty Friedan’s critique, does the feminine mystique exert such a strong spectral presence, and how has it been reimagined to speak to the concerns of a postfeminist audience? To answer these questions, Munford and Waters draw from a rich array of examples from contemporary film, fiction, music, and television, from the shadowy cityscapes of Homeland to the haunted houses of American Horror Story. Alongside this comprehensive analysis of today’s popular culture, they offer a vivid portrait of feminism’s social and intellectual history, as well as an innovative application of Jacques Derrida’s theories of “hauntology.” Feminism and Popular Culture thus not only considers how contemporary media is being visited by the ghosts of feminism’s past, it raises vital questions about what this means for feminism’s future.

Rebecca Munford

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