Regis Machart

Fred Dervin

Minghui Gao

This volume revisits the notions of Orientalism, Occidentalism and, to a certain extent, Reverse Orientalism/Occidentalism in the 21st century, adopting post-modern, constructionist and potentially non-essentialising approaches. The representations of the ‘cultural Other’ in education, literature and the arts are examined by scholars working in Australia, France, Hong Kong, Japan, Malaysia, Singapore and the USA. Vinyl compilations, TV series, novels, institutional discourses and surveys, amongst others, are examined so as to better understand how people construct their identity in relation to an imagined and idealised Other. This book will appeal to all researchers and students interested in cultural identity and stereotypes of the ‘East’ and the ‘West’, in particular in the fields of academic mobility, cultural studies, intercultural education, postcolonial literature and media studies.

New Orientalism, New Occidentalism, Old Exoticism

Intercultural Masquerade

A major objective of this book is to identify the key determinants of the “East” and the “West” in the field of intercultural communication. It examines but also counter-attacks essentialist and culturalist analyses of intercultural communication between China and the rest of the world. Offering a cross-country examination and comparison of drought awareness and experience, this book shows two fields of research, which are complementary but rarely found side by side, i.e. the Arts and Intercultural Encounters, serve as illustrations for theoretical and methodological discussions about intercultural communication between China and the West. Scholarly and media discourses will find this work thought-provoking, instructive and informative.

Beyond (Reverse) Essentialism and Culturalism?

Intercultural Communication with China

The concept of culture has long been criticized, with many scholars reformulating it or discarding it entirely. The field of intercultural communication and relations, however, still relies on culture to examine interculturality and this volume provides a comprehensive examination of the problems that the concept poses today.

Regis Machart

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