W. Chan Kim

Renee Mauborgne

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

Harvard Business Review

Daniel Goleman

Clayton M. Christensen

A year’s worth of management wisdom, all in one place. We’ve combed through ideas, insights, and best practices from the past year ofHarvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: * Lead by focusing your attention on the right things * Import new management practices into your organization the right way--whether they come from other companies or across the globe * Better manage your organization’s--and your leaders’--time * Rethink vital functions such as HR and marketing * Move from a yearly planning cycle to building a winning strategy * Make long-term organizational decisions with an eye to national and global economic trends This collection of best-selling articles includes: * "Beware the Next Big Thing,” by Julian Birkinshaw * "The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever * "The Focused Leader,” by Daniel Goleman * "The Big Lie of Strategic Planning,” by Roger L. Martin * "Contextual Intelligence,” by Tarun Khanna * "How Netflix Reinvented HR,” by Patty McCord * "Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne * "The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed * "Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi * "How Google Sold Its Engineers on Management,” by David A. Garvin * "21st-Century Talent Spotting,” by Claudio Fernández-Aráoz

The Definitive Management Ideas of the Year from Harvard Business Review

HBR's 10 Must Reads 2015

Marcus Buckingham

John Kotter

Build the workforce of the future. In our volatile and complex era--which boasts a competitive market for top talent--HR's traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR's 10 Must Reads for HR Leaders Collection features innovative ideas on how to foster a vibrant, high-performing company culture, spearhead constructive change, and reap the benefits of a diverse workforce. Included in this five-book set are HBR's 10 Must Reads on Reinventing HR, HBR's 10 Must Reads on Change Management, HBR's 10 Must Reads on Building a Great Culture, HBR's 10 Must Reads on Diversity, and HBR's 10 Must Reads on Managing People. The collection includes fifty articles selected by HBR's editors from renowned thought leaders including Marcus Buckingham, W. Chan Kim, Renee Mauborgne, and Sylvia Ann Hewlett, plus the indispensable article "People Before Strategy" by Ram Charan, Dominic Barton, and Dennis Carey. With HBR's 10 Must Reads for HR Leaders Collection, break free from the traditional HR mindset and learn how to build the workforce of the future. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Renee Mauborgne

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