Richard L. Florida

how the creative economy is making where to live the most important decision of your life

Who's your city?

revisited

The rise of the creative class

"From the author of the bestseller The Rise of the Creative Class, a book that frames the economic meltdown of 2008-09 not as a crisis but as an opportunity to "reset," and, in doing so, paints a fascinating picture of what our economy, society, and geography will look like--of how we will work and live--in the future"--Provided by publisher.

how new ways of living and working drive post-crash prosperity

The great reset

Richard Florida

The New Global Competition for Talent

The Flight of the Creative Class

Professor of Management and Public Policy H John Heinz III School of Public Policy and Management Richard Florida, PhD

Florida Florida

Richard Florida outlines how certain cities succeed in attracting members of the 'creative class' - the key economic growth asset - and argues that, in order to prosper, cities must harness this creative potential.

Cities and the Creative Class

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives -- from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be * new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars * the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation * new forms of infrastructure that speed the movement of people, goods, and ideas * a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster. With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts -- as individuals, as governments, and as a society -- to putting the necessary pieces in place for a vibrant, prosperous future.

How New Ways of Living and Working Drive Post-Crash Prosperity

The Great Reset

"Our cities drive innovation and growth, but they also propel us into housing crises and give rise to ever-greater inequality, as the super-rich displace the well-off and the workers who run our essential services are ghettoised and pushed out to the suburbs. There is a new urban crisis, and it is undermining the foundations of our society. In this bracingly original work of research and analysis, leading urbanist Richard Florida demonstrates how our cities are evolving in the twenty-first century, for good and for ill. From the world's superstar metropolises to the urban slums of the developing world, he shows how the crisis touches all of us, and sets out how we can make our cities more inclusive, ensuring prosperity for all"--Provided by publisher.

Gentrification, Housing Bubbles, Growing Inequality, and What We Can Do About It

The New Urban Crisis

Richard L. Florida

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