Richard Stiennon

UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.

Strategy and Tactics of Analyst Influence

Up and to the Right

Security Yearbook 2020 is the story of the people, companies, and events that comprise the history of of the IT security industry. In this inaugural edition you will discover the early history of Symantec, Network Associates, BorderWare, Check Point Software, and dozens of other companies that contributed to the growth of an industry that now is comprised of 2,336 vendors of security products. In addition to the history there are stories from industry pioneers such as Gil Shwed CEO and founder, Check Point Software Chris Blask Co-inventor of Borderware Firewall and NAT (network address translation) Ron Moritiz Executive at Finjan, Symantec, CA, Microsoft, Our Crowd Barry Schrager Progenitor of RACF and creator of ACF2 David Cowan Partner at Bessemer and founder of Verisign The directory lists all the vendors alphabetically, by country, and by category, making an invaluable desk reference for students, practioners, researchers, and investors.

A History and Directory of the IT Security Industry

Security Yearbook 2020

The move on the part of the US military, which began in 1996, to Network-Centric Warfare (NCW), meant the combination of sensor grids, C&C grids, and precision targeting to increase speed to command, and represented a military offset. Along with networking comes exposure to cyber attacks, attacks that will be used in future wars.

How the Move to Network-Centric War Fighting Has Set the Stage for Cyberwar

There Will Be Cyberwar

Russ B. Ernst

Fredrik Forslund

Design, implement, and integrate a complete data sanitization program In Net Zeros and Ones: How Data Erasure Promotes Sustainability, Privacy, and Security, a well-rounded team of accomplished industry veterans delivers a comprehensive guide to managing permanent and sustainable data erasure while complying with regulatory, legal, and industry requirements. In the book, you’ll discover the why, how, and when of data sanitization, including why it is a crucial component in achieving circularity within IT operations. You will also learn about future-proofing yourself against security breaches and data leaks involving your most sensitive information—all while being served entertaining industry anecdotes and commentary from leading industry personalities. The authors also discuss: Several new standards on data erasure, including the soon-to-be published standards by the IEEE and ISO How data sanitization strengthens a sustainability or Environmental, Social, and Governance (ESG) program How to adhere to data retention policies, litigation holds, and regulatory frameworks that require certain data to be retained for specific timeframes An ideal resource for ESG, data protection, and privacy professionals, Net Zeros and Ones will also earn a place in the libraries of application developers and IT asset managers seeking a one-stop explanation of how data erasure fits into their data and asset management programs.

How Data Erasure Promotes Sustainability, Privacy, and Security

Net Zeros and Ones

Kevin Beaver

Until you can think like a bad guy and recognize the vulnerabilities in your system, you can't build an effective plan to keep your information secure. The book helps you stay on top of the security game!

Hacking For Dummies

This book examines in depth the major recent cyber attacks that have taken place around the world, discusses the implications of such attacks, and offers solutions to the vulnerabilities that made these attacks possible. Through investigations of the most significant and damaging cyber attacks, the author introduces the reader to cyberwar, outlines an effective defense against cyber threats, and explains how to prepare for future attacks.

Surviving Cyberwar

All organizations are embarking on a journey to the cloud. Their users are online and taking advantage of productivity tools like SalesForce. Enterprises are in the midst of transitioning to Office 365. This book maps the journey of 16 leading enterprises around the world including Fannie Mae, Siemens, Google, Microsoft, and Amazon itself.

Richard Stiennon

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