James Villepigue

Rick Collins

Men are losing their masculinity. Guys are urged to get in touch with their "feminine" side at the expense of the traditional attributes that make men "male." Not only has "manliness" become a dirty word in a society of beta males and couch potatoes, but there's actually less and less of it in the blood of too many American men, with studies showing declines in average testoterone levels over the past 20 years. Today's men need a major adjustment of alpha attitude, and "Alpha Male Challenge" is the 10-week plan for reclaiming the masculine, competitive edge guys need to be on top of their game in every aspect of their lives. It's the new blueprint for the "true" Alpha Male--the ideal of masculine excellence today. More than just another fitness book, this three-part exercise, diet, and mind-set overhaul features: the revolutionary MaleScale assessment questionnaire that measures the physical and mental traits that define the true Alpha Male; a step-by-step regimen to develop the Four C's of Alpha Attitude: commitment, confidence, courage, and conscience; the Alpha Wave Basic Training program to build muscle, burn fat, and produce testosterone; the Work Heart/ Play Heart cardio system; and the Alpha Fuel Solution, a convenient approach to food and supplements with simple Fuel Rules based on what the human body was designed to eat over the past 2.5 million years, tweaked with cutting edge innovations. This is a straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident. It will help guys become more successful in their workouts, in their careers, and even in their relationships, as they learn to embody the everyday heroism of the true Alpha Male.

The 10-Week Plan to Burn Fat, Gain Muscle & Build True Alpha Attitude

Alpha Male Challenge

Jeff is a boy with a broken heart, literally. He has lived past his expiration date and one more medical crisis and that might be the end of him. Rheeta is the new girl in town. Her arrival is mysterious, so late in the school year, but when she and Jeff meet, sparks fly. They fall in love, but Jeff doesn't have much time. He wants what his parents have, a chance to love, but he feels robbed because of his medical condition. When Rheeta confides in Jeff just how desperate her life is, he decides he must save Rheeta by kidnapping her. Jeff and Rheeta run away, but a bounty hunter is hired to track them down. Can Jeff give Rheeta the thing she wants the most; her freedom and chance at true love?

Rick Collins

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