Rita Carter

Covers the multiple functions of the complex human brain, providing graphics and simple terminology and sidebars written by experts in the field of brain mapping.

Mapping the Mind

Activities and Puzzles to Keep Your Mind Active and Healthy

Brain Fitness Book

Steve Parker

Uta Frith

Christopher D. Frith

Susan Aldridge

Martyn Page

Melanie B. Shulman

Combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide insight into every facet of the brain, in a book that includes a DVD with an interactive model of the brain.

The Human Brain Book

Can you spot a lie? Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others. The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate.

20 thought-provoking lessons (BUILD+BECOME)

Read People: Understand behaviour. Expertly communicate

Personality changes are conventionally frowned upon, but Carter shows that in today's world the ability to switch from one personality to another according to what is demanded of us is a huge strength, providing one's personalities work together as a team rather than against each other.

The New Science of Personality

Multiplicity

This science ebook of award-wiining print edition uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI artworks and brain MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it means to be conscious, what happens when we're asleep,and are the brains of men and women different? Written by award-winning author Rita Carter, this is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its third edition, the Brain Book provides an up-to-date guide to one of science's most exciting frontiers. With its coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophrenia - it is also an essential manual for students and healthcare professionals.

An Illustrated Guide to its Structure, Functions, and Disorders

The Brain Book

An illustrated guide to the structure, functions and disorders of the human brain The Brain Book combines the latest findings from neuroscience with new brain imaging techniques to reveal the intricate wonder of the human brain. Through unique computer-generated 3D images, brain MRI scans and stunning graphics, you'll enjoy a guided tour of the brain's anatomy in unprecedented detail with this award-winning book. Discover how the brain works, from its function as the hub of the nervous system to brain disorders. Gain insight into such esoteric aspects as behaviour, language and communication and discover the nature of genius. Incisive, clear and authoritative, this updated edition of The Brain Book is an essential human brain manual for students and healthcare professionals, as well as a comprehensive reference book for the family.

A balanced, scientific, and practical approach to monitoring and maintaining your brain's agility and mental health. How do you expand your brain's skills? How do you keep your brain working at its best as it ages? Bookshelves are full of writing by charismatic authors claiming they have found the answer, whether they are neuroscientists, psychologists, or mystics. The Brain Fitness Book looks at the well-established science and recent scientific revelations, and offers a well-balanced, clear, and colorful practical guide to keeping your brain fit. First, it shows you how your brain works--explaining how memories are stored and recalled, for instance, and how different parts of your brain have different functions. It then gives you practical advice and a whole range of exercises to improve memory and mental agility and keep your brain working to its maximum potential. The book includes mental exercises and activities, featuring challenges from logic puzzles and visual reasoning to language learning and sensory exercises, stimulating as many parts of the brain as possible. As well as mental stimulation, the book highlights the role and importance of sleep, a healthy diet, and physical exercise. An agile, healthy brain is not only less prone to age-related decline, it can also conquer stress, anxiety, and the risk of depression. Keep challenging your mind in new ways with The Brain Fitness Book and maintain your brain.

Activities and puzzles to keep your mind active and healthy

The Brain Fitness Book

This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI illustrations and brain MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it mean to be conscious, what happens when we're asleep, and are the brains of men and women different? This is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing quickly. Now in its third edition, The Human Brain Book provides an up-to-date guide to one of science's most exciting frontiers. With its coverage of more than 50 brain-related diseases and disorders--from strokes to brain tumors and schizophrenia--it is also an essential manual for students and healthcare professionals.

An Illustrated Guide to its Structure, Function, and Disorders

How do you keep your brain working at its best as it ages? The Brain Fitness Book looks at the well-established science, and recent scientific revelations, and offers a well-balanced, clear, and colourful practical e-guide to keeping your brain fit. First, it shows you how your brain works - explaining how memories are stored and recalled, and how parts of your brain have different functions. It then gives you practical advice to keep the brain working to its maximum potential so that it is less prone to age-related decline and can conquer stress, anxiety, and the risk of depression. The ebook includes mental exercises and activities, featuring challenges from logic puzzles and visual reasoning to language learning and sensory exercises, stimulating as many parts of the brain as possible. As well as mental stimulation, the book highlights the role and importance of sleep, a healthy diet, and physical exercise. Keep challenging your mind in new ways with The Brain Fitness Book and maintain your brain.

The brain is considered the most complex structure in all of creation. But recent discoveries in neuroscience are now revealing the inner secrets of the brain - how it works, why it makes us who we are and what happens when it goes wrong. This cutting-edge and comprehensive guide explains why the human brain became so clever; how it controls everything from breathing, sleeping and seeing to identity, imagination, pleasure and pain; and what will happen when the brain integrates with computers or the latest genetic discoveries. Award-winning science writer Rita Carter also demystifies amnesia, multiple personalities, psychopathy, dreaming, hallucinations, addiction, autism, dyslexia, schizophrenia, dementia, and numerous other conditions of the mind. The Brain in Minutes covers: the origin and anatomy of the brain; control of the body; mood and emotions; perception; consciousness; memory and learning; personality; intelligence and other higher functions; language; strange states of the mind; malfunctions, disease and treatments; and the future of the brain. It also includes 200 high-tech scans, images and diagrams that detail and explain the structure and workings of the amazing human brain.

The Brain in Minutes

Can you spot a lie? Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others. The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook

20 thought-provoking lessons

An Illustrated Guide to Its Structure, Function, and Disorders

The brain is considered the most complex structure in all of creation. But recent discoveries in neuroscience are now revealing the inner secrets of the brain--how it works, why it makes us who we are and what happens when it goes wrong. The cutting-edge and comprehensive guide explains why the human brain became so clever; how it controls everything from breathing, sleeping and seeing to identity, imagination, pleasure and pain; and what will happen when the brain integrates with computes or the latest generation discoveries. Award-winning science writer Rita Carter also demystifies amnesia, multiple personalities, psychopathy, dreaming, hallucinations, addiction, autism, dyslexia, schizophrenia, dementia, and numerous other conditions of the mind. The Brain in Minutes covers: the origin and anatomy of the brain; control of the body; mood and emotions; perception; consciousness; memory and learning; personality; intelligence and other higher functions; language; strange states of the mind; malfunctions, disease and treatments; and the future of the brain. It also includes 200 high-tech scans, images, and diagrams that detail and explain the structure and workings of the amazing human brain.

Rita Carter

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