Robert B. Cialdini

Science and Practice

Influence

Influência - A Psicologia da Persuasão

Do que uma pessoa precisa para se tornar um mestre na arte da persuasão? Segundo o psicólogo social Robert Cialdini, os melhores comunicadores sabem que o segredo da influência não está na mensagem em si, mas no momento-chave antes de a mensagem ser transmitida. Autor de As armas da persuasão, referência mundial sobre o assunto, Cialdini apresenta agora o conceito de Pré-suasão. Com base em rigorosas pesquisas, ele mostra que a maneira mais fácil de convencer alguém a aceitar uma ideia é tirar proveito da janela de tempo anterior à sua apresentação — o momento privilegiado no qual o destinatário se torna mais receptivo à mudança. Com as técnicas apresentadas pelo autor, qualquer pessoa pode criar um ambiente propício em que possa exercer influência. Ele ainda analisa uma série de exemplos, de campanhas de marketing on-line a mobilizações para o esforço de guerra, e chama a atenção para as consequências desastrosas do uso antiético dessas abordagens. "Pré-suasão é uma excelente ferramenta para quem procura estratégias de negócios com fundamentos científicos. Indicado a todos os profissionais, do CEO ao vendedor que acabou de iniciar a carreira." — Forbes "Robert Cialdini é o maior expert do mundo em influência, e você nunca mais pensará no assunto da mesma maneira." — Adam Grant, autor de Originais

A influência começa antes mesmo da primeira palavra

Pré-suasão

Le armi della persuasione

teoria i praktyka

Wywieranie wpływu na ludzi

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Daniel W. Barrett

Wilhelmina Wosinska

Janusz Reykowski

This book provides a diverse collection of studies reporting the effects of social influence processes in multiple cultures at both the universal and culture-specific levels. The book is characterized by three distinct features. First, the social influence process is considered as a ubiquitous and pervasive feature of human interaction. Second, the book represents a multicultural approach which includes both cross-cultural and culture-focused examinations. Third, the book emphasizes practical implications of the research presented. This volume incorporates theory and research stemming from three different approaches to social influence: social influence principles across cultures, social influence and social change across cultures, and culture and moral perspective in the social influence process. Because each of these three parts encompasses a considerable variety of research methodologies, social contexts, and cultures, each is proceeded by an integrative commentary authored by one of the book editors. These essays provide syntheses of the topics and themes within the corresponding sections and within the book as a whole. They also offer critical commentaries on both theoretical and methodological issues, raise suggestions for future research, and focus on practical applications. This book is intended for both scholars interested in cross- and multicultural research into the mechanisms of the social influence process and for the professional whose mission is to make planned changes in a society. Knowledge about the influence process, especially regarding how it works in different cultures and within several cultural groups, facilitates this goal. The practical implications ending each chapter serve as encouraging instructions for such applications.

The Practice of Social Influence in Multiple Cultures

Douglas T. Kenrick

Steven L. Neuberg

'Social Psychology' explores how social behavior is goal-directed and a result of interactions between the person and the situation.

Goals in Interaction

Social Psychology

Ying xiang li

pre-suasion: overtuigen op het beslissende moment

De kracht van timing

Steve Martin

Noah Goldstein

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

The Small Big

Robert B. Cialdini

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