Robert Crawford

Timed to coincide with the 50th anniversary of his death, a groundbreaking portrait of T. S. Eliot includes coverage of his St. Louis childhood, the publication of The Waste Land and the role of the lives of saints and martyrs in shaping his views.

From St. Louis to The Waste Land

Young Eliot

Alice Crawford

A collection that explores how libraries have been represented in English-language fiction, drama, and poetry from the early modern period to the present day. This accessible volume covers literature from Don Quixote to the work of M. R. James, Agatha Christie, and Haruki Murakami and draws together original essays by prestigious contributors.

Libraries in Literature

Linda Brennan

Susie Khamis

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

A Biography of a Global Brand

Decoding Coca-Cola

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

Transforming Australian Agencies

Digital Dawn in Adland

A Translation of the Old English Poem The Dream of the Rood

Prospectus Holy Rood

John Burnside

André Naffis-Sahely

Timothy Donnelly

Andrew Motion

Jon Stone

Sarah Howe

Helen Mort

Tim Gunn

Paul Muldoon

Andrew Zurcher

Mina Gorji

W. N. Herbert

Isobel Dixon

Alicia Elsbeth Stallings

John McAuliffe

Leontia Flynn

Peter Manson

Andy Powell

Aisha Farr

Anthony Adler

Aviva Dautch

13 Pages

Nonpareil Press

An Anthology of Imitation

The Mimic Octopus

This brand new anthology is comprised of creative prose, nonfiction and poetry that ranges from St. Columba to the present day, all linked by the isle of Iona. Featuring specially commissioned work by Meaghan Delahunt, Jennie Erdal, Sara Lodge, Victoria Mackenzie, Candia McWilliam, Ruth Thomas, and Alice Thompson this wonderful collection will have broad historical and contemporary appeal. The Book of Iona is a celebration of one of Scotland's most beautiful islands and follows on from the success of The Book of St. Andrews (Polygon, 2007).

An Anthology

The Book of Iona

Hugh C. Rae

Primitive and metropolitan life nourished T. S. Eliot's imagination and emerged as recurrent themes in his work. Examining these twin concerns, Robert Crawford sheds new light on the poet's achievement--particularly those works that culminated in The Waste Land and Sweeney Agonistes--and clarifies Eliot's relentless obsession with "savages" and sophisticates.

The Savage and the City in the Work of T.S. Eliot

The twin concerns of primitive and metropolitan life nourished T.S. Eliot's imagination through his childhood and student years and developed to mould and underpin his writing. Ranging from Dr Sweany of St Louis and Eliot's intense interest in anthropology to his interest in Victorian urban writing and popular American models, this book throws new light on Eliot's major works, particularly on The Waste Land and Sweeney Agonistes. In understanding how a great poet obsessively and continually brought together `savages' and the sophisticated as well as slum-dwelling members of modern urban society, we can see his work afresh as possessing remarkable and profound excitement as well as unusual integrity.

Lukas Parker

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Global Advertising Practice in a Borderless World

From Treasure Island to Trainspotting, Scotland's rich literary tradition has influenced writing across centuries and cultures far beyond its borders. Here, for the first time, is a single volume presenting the glories of fifteen centuries of Scottish literature. This is a marvelous and lively literary history that will appeal to general readers, Scots, and travelers alike.

A History of Scottish Literature

Scotland's Books

Reverend Robert Crawford, Rev

Crawford Robert

The Scottish Invention of English Literature explores the origins of the teaching of English literature in the academy. It demonstrates how the subject began in eighteenth-century Scottish universities before being exported to America and other countries. The emergence of English as an institutionalised university subject was linked to the search for distinctive cultural identities throughout the English-speaking world. This book explores the role the discipline played in administering restraints on the expression of indigenous literary forms, and shows how the growing professionalisation of English as a subject offered a breeding ground for academics and writers with an interest in native identity and cultural nationalism. This book is a comprehensive account of the historical origins of the university subject of English literature and provides a wealth of new material on its particular Scottish provenance.

The Scottish Invention of English Literature

From the Earliest Historical Times Down to the Present

Memoirs of Iowa County, Wisconsin

The second volume of Robert Crawford's magisterial biography of the revolutionary modernist, visionary poet and troubled man, drawing on extensive new sources. In this compelling and meticulous portrait of the twentieth century's most important poet, Robert Crawford completes the story he began in Young Eliot. Drawing on extensive new sources and letters, this is the first full-scale biography to make use of Eliot's most significant surviving correspondence, including the archive of letters (unsealed for the first time in 2020) detailing his decades-long love affair with Emily Hale. This long-awaited second volume, Eliot After 'The Waste Land', tells the story of the mature Eliot, his years as a world-renowned writer and intellectual, and his troubled interior life. From his time as an exhausted bank employee after the publication of The Waste Land, through the emotional turmoil of the 1920s and 1930s, and his years as a firewatcher in bombed wartime London, Crawford reveals the public and personal experiences that helped generate some of Eliot's masterpieces. He explores the poet's religious conversion, his editorship at Faber and Faber, his separation from Vivien Haigh-Wood and happy second marriage to Valerie Fletcher, and his great work Four Quartets. Robert Crawford presents this complex and remarkable man not as a literary monument but as a human being: as a husband, lover and widower, as a banker, editor, playwright and publisher, but most of all as an epoch-shaping poet struggling to make art among personal disasters.

Eliot After The Waste Land

This report on the International Trade Centre (ITC) World Export Development Forum on Consumers, Ethics and Environment (October 2008), reflects on what ethical trade means, the growth in the global fair trade and ethical markets, how entrepreneurs in developing countries can break into these markets, and what trade support institutions and governments should be doing to help ethical traders. It considers the bottom line for every topic discussed: how to use ethical trade as a tool to raise standards of living for everyone involved.

How Environment and Ethics are Influencing Exports

Consumer Conscience

Mick Imlah

The Penguin Book of Scottish Verse is the first anthology ever to offer a view over the entire history of Scottish history, extending from the 6th century to the end of the 20th, and representing each of its stylistic currents with clarity and verve. Acknowledged masters such as Robert Burns and Don Paterson are well represented, their work augmented by that of neglected and unknown writers ... With its comprehensive, lively introduction, this unique anthology--mingling Highland and Lowland, the religious and the profane, poems by kings and crofters--is the definitive guide to the whole poetry of Scotland. --Penguin Press.

The Penguin Book of Scottish Verse

Holding in balance the ecological and the technological, ancient and modern, Full Volume sings languages and cultures, people and habitats burgeoning on the brink of extinction. From revved-up battle-cry to nervous whisper, these lyrical poems praise intricate abundance. Assured in its rhymes and cadences, Full Volume is often attentive to poetry in other tongues, not least Gaelic. As their tones and forms shift from the spiritual to the wry, from haiku to brosnachadh, the poems' resonance and music build into a sustained sounding of what it means to live, love, and listen in a world where 'Nothing is ever single'.

Full Volume

A groundbreaking new biography of one of the twentieth century's most important poets On the fiftieth anniversary of the death of T. S. Eliot, the award-winning biographer Robert Crawford presents us with the first volume of a comprehensive account of this poetic genius. Young Eliot traces the life of the twentieth century's most important poet from his childhood in St. Louis to the publication of his revolutionary poem The Waste Land. Crawford provides readers with a new understanding of the foundations of some of the most widely read poems in the English language through his depiction of Eliot's childhood—laced with tragedy and shaped by an idealistic, bookish family in which knowledge of saints and martyrs was taken for granted—as well as through his exploration of Eliot's marriage to Vivien Haigh-Wood, a woman who believed she loved Eliot "in a way that destroys us both." Quoting extensively from Eliot's poetry and prose as well as drawing on new interviews, archives, and previously undisclosed memoirs, Crawford shows how the poet's background in Missouri, Massachusetts, and Paris made him a lightning rod for modernity. Most impressively, Young Eliot reveals the way he accessed his inner life—his anguishes and his fears—and blended them with his omnivorous reading to create his masterpieces "The Love Song of J. Alfred Prufrock" and The Waste Land. At last, we experience T. S. Eliot in all his tender complexity as student and lover, penitent and provocateur, banker and philosopher—but most of all, Young Eliot shows us as an epoch-shaping poet struggling to make art among personal disasters.

Kim Humphery

Judith Smart

Donald Horne’s The Lucky Country claimed that “Australia was one of the first nations to find part of the meaning of life in the purchase of consumer goods.” Significantly, similar views had been expressed in the late 18th century, where everyday life in the antipodean outpost of Empire was regarded as being pecuniary and acquisitive in nature. While references to Australia as a “consumer society” continue to be made, the question of how Australia came to be so has attracted less attention. The chapters in Consumer Australia actively redress this omission by examining the ways in which the processes of selling, buying, and exchanging have characterised the experiences of consumption in every day Australian life. Prepared by leading and emerging scholars, the chapters in this unique collection critically explore the different ways that Australians have consumed products, brands, and even consumption itself from the 19th century and through the 20th century. By charting the growth and development of consumption in Australia, Consumer Australia reveals how Australia came to be a “consumer society” and asks where it is headed.

Robert Crawford

Books

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