Robert Dow Buzzell

John A. Quelch

Christopher A. Bartlett

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Cases and Readings

Global Marketing Management

Case studies include IKEA, Hoover, Nestle and the Body Shop International.

Bradley T.. Gale

Bradley T. Gale

Explains how to develop and evaluate business strategies, select profitable markets, assess relative quality, and monitor market evolution.

Robert Dow Buzzell

Books

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