Shrihari Sridhar

Robert Palmatier

Based on First Principles and Data Analytics

Marketing Strategy

Each of the more than seven hundred entries in the dictionary contains a description of the historical background of each of the two types of language, literal and nonliteral, and provides an explanation for the relationship between them. Wherever possible, dates of first record in English are provided, along with the bibliographical sources of these dates; and all of the works that record those terms and expressions are given in coded form as listed in the Key to Works Cited. A Guide to Reading the Entries illustrates the typical form of an entry by analyzing an example from the dictionary that introduces five nonliteral expressions, cites thirteen bibliographical sources, and refers the reader to three other relevant entries by means of cross-references. Following the dictionary proper is a Classification of Terms According to Source, in which nearly three hundred nonliteral terms and expressions are listed under the more than four hundred literal categories from which they derive.

A Dictionary of Literal and Nonliteral Terms

Food

No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Animals is a dictionary of animal metaphors that are current in American English. It is comprehensive, historical, and metaphor-based. Each entry refers to the other dictionaries that catalog that same metaphor, and the dates of first appearance in writing are supplied, where possible, for both the metaphor and the name of the source. The main text is organized alphabetically by metaphor rather than by animal or animal behavior; all the metaphors are classified according to their animal source in a list at the end of the book. An animal metaphor is a word, phrase, or sentence that expresses a resemblance or similarity between someone or something and a particular animal or animal class. True metaphors are single words, such as the noun tiger, the verb hog, and the adjective chicken. Phrasal metaphors combine true metaphors with other words, such as blind tiger, hog the road, and chicken colonel. Other animal metaphors take the form of similes, such as like rats leaving a sinking ship and prickly as a hedgehog. Still others take the form of proverbs, such as Don't count your chickens before they hatch and Let sleeping dogs lie. The horse is the animal most frequently referred to in metaphors, followed closely by the dog. The Bible is the most prolific literary source of animal metaphors, followed closely by Shakespeare.

A Dictionary of Animal Metaphors

Speaking of Animals

First dictionary of animal metaphors to be organized by metaphor rather than animal--comprehensive coverage, referenced.

Louis Stern

Adel El-Ansary

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Robert Palmatier

Books

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