Nick Smith

Robert Wollan

Catherine Zhou

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Everything You Need To Know To Get Social Media Working In Your Business

The Social Media Management Handbook

Naveen Jain

Michael Heald

Experience the growth multiplier effect through transforming thedistribution and sales network Selling Through Someone Else tackles new opportunities todrive company growth by taking a fresh look at the customer smartdistribution and sales process. The authors, from Accenture, one ofthe world's largest consulting companies, explain how companies canbe smarter about what their customers truly want and maximize thereturn on investment from all available resources for growthopportunities by exploring creative distribution options, includingleveraging partners, online outlets, iPads/tablets, yourtraditional sales force, and more. Selling Through Someone Else demonstrates thattraditional approaches are no longer effective and how, bycapitalizing on converging forces, companies can transform their"sales" approaches to grow revenue, and enhance customer and brandloyalty. Explores how globalization, new competitors, and low-costthreats are reshaping the way sales is happening today, and how toprepare your company to be successful in this new dynamic anditerative selling model Shows how analytics, the shift to digital selling and mobilesales tools, and new approaches to sales operations can reshape theentire sales function Demonstrates how new ecosystems of partners are created,managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT,Sales, and Marketing to dramatically grow distribution and adapt tothe different "playing field" of today. Selling through SomeoneElse applies the trends and lessons learned from Fortune 500and Global 500 companies to mid-sized enterprises and small-mediumbusinesses owners.

Robert Wollan

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