Amory B. Lovins

Rocky Mountain Institute

Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future – it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race – not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual – without counting fossil fuels’ huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It’s a story of astounding opportunities for creating the new energy era.

Bold Business Solutions for the New Energy Era

Reinventing Fire

"Green Development is good for business. Tenants, owners, purchasers, and brokers are all becoming more sophisticated and are realizing the financial and social benefits of green product." --Gerald Hines, Chairman of Hines. Environmentally responsible real estate development makes dollars and sense. Green Development describes an exciting new field in which environmental considerations are viewed as opportunities to create fundamentally better buildings and communities--more comfortable, more efficient, more appealing, and ultimately more profitable. If you're a developer, architect, planner, contractor, lender, or city official, this book speaks your language. Every stage of the development process is examined in detail: market research, site planning, design, approvals, financing, construction, marketing, and occupancy. Also included are lists of project statistics and contacts, books and other information sources, and development strategies. Based on 80 case studies drawn from Rocky Mountain Institute's extensive worldwide research and consulting work, Green Development distills proven procedures and practical lessons that work in the real world.

Rocky Mountain Institute

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