Ronald E. Rice

With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. Representing a wide range of expertise, the contributors provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.

Experiences and Expectations

The Internet and Health Communication

Simeon Yates

Professor of Digital Culture Simeon Yates

Arthur N Rupe Professor in the Social Effects of Mass Communication Ronald E Rice

Required reading for anyone interested in the profound relationship between digital technology and society Digital technology has become an undeniable facet of our social lives, defining our governments, communities, and personal identities. Yet with these technologies in ongoing evolution, it is difficult to gauge the full extent of their societal impact, leaving researchers and policy makers with the challenge of staying up-to-date on a field that is constantly in flux. The Oxford Handbook of Digital Technology and Society provides students, researchers, and practitioners across the technology and social science sectors with a comprehensive overview of the foundations for understanding the various relationships between digital technology and society. Combining robust computer-aided reviews of current literature from the UK Economic and Social Research Council's commissioned project "Ways of Being in a Digital Age" with newly commissioned chapters, this handbook illustrates the upcoming research questions and challenges facing the social sciences as they address the societal impacts of digital media and technologies across seven broad categories: citizenship and politics, communities and identities, communication and relationships, health and well-being, economy and sustainability, data and representation, and governance and security. Individual chapters feature important practical and ethical explorations into topics such as technology and the aging, digital literacies, work-home boundary, machines in the workforce, digital censorship and surveillance, big data governance and regulation, and technology in the public sector. The Oxford Handbook of Digital Technology and Society will equip readers with the necessary starting points and provocations in the field so that scholars and policy makers can effectively assess future research, practice, and policy.

The Oxford Handbook of Digital Technology and Society

Charles K. Atkin

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Public Communication Campaigns

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

Trends and developments in social values, political ideologies, media policies, economic conditions, globalization, media technologies, and telecommunications networks have all interacted to generate significant changes in the nature of media industries, production, content, distribution, exhibition, and use. This book considers a wide variety of interdisciplinary discussion and analysis of historical, legal, cultural, policy, research, professional, oppositional and ethical perspectives on the media ownership question.

Research and Regulation

Media Ownership

James E. Katz

A study of the impact of Internet use on American society, based on a series of nationally representative surveys conducted from 1995 to 2000. Drawing on nationally representative telephone surveys conducted from 1995 to 2000, James Katz and Ronald Rice offer a rich and nuanced picture of Internet use in America. Using quantitative data, as well as case studies of Web sites, they explore the impact of the Internet on society from three perspectives: access to Internet technology (the digital divide), involvement with groups and communities through the Internet (social capital), and use of the Internet for social interaction and expression (identity). To provide a more comprehensive account of Internet use, the authors draw comparisons across media and include Internet nonusers and former users in their research. The authors call their research the Syntopia Project to convey the Internet's role as one among a host of communication technologies as well as the synergy between people's online activities and their real-world lives. Their major finding is that Americans use the Internet as an extension and enhancement of their daily routines. Contrary to media sensationalism, the Internet is neither a utopia, liberating people to form a global egalitarian community, nor a dystopia-producing armies of disembodied, lonely individuals. Like any form of communication, it is as helpful or harmful as those who use it.

Access, Involvement, and Interaction

Social Consequences of Internet Use

Maureen McCreadie

Shan-Ju L. Chang

An interdisciplinary study of the basic human activities of accessing and browsing. This book contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user's entire experience and of general human behavior. Problems in information creation, processing, transmittal, and use often arise from an incomplete conceptualization of the "information seeking" process, where information seeking is viewed as the intentional finding of specific information. The process has traditionally been considered to begin with some kind of search query and end with some kind of obtained information. That, however, may be only the last, most easily observable--and perhaps not even primary--stage of a complex sequence of activities. This book reviews related theory, research, practice, and implications from a wide range of disciplines. It also analyzes converging forms of information, including mass media, online information services, the Internet and World Wide Web, libraries, public spaces, advertisements, and organizational communication. Extensive case studies illustrate the theoretical material.

Ronald E. Rice

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