René Dirven

Roslyn M. Frank

Cornelia Ilie

Bruce Wayne Hawkins

Esra Sandikcioglu

Together with its sister volume on Theoretical Cognitive Approaches, this volume explores the contribution which cognitive linguistics can make to the identification and analysis of overt and hidden ideologies. This volume shows that descriptive tools which cognitive linguistics developed for the analysis of language-in-use are highly efficient for the analysis of ideologies as well. Amongst them are the concept of grounding and the speaker's deictic centre, iconographic reference, frames, cultural cognitive models as a subgroup of Idealized Cognitive Models, conceptual metaphors, root metaphors, frames as groups of metaphors, mental spaces, and conceptual blending.The first section 'Political metaphor and ideology' discusses topics such as Nazi Germany, discrimination of Afro-Americans, South Africa's "rainbow nation," and the impeachment campaign against President Clinton. The second section, on cross-cultural "Otherness" deals with cultural clashes such as those between the Basque symbolic world and the general European value systems; between the Islam and the West, determining its treatment of Iraq in the Gulf War; and between Hong Kong "Otherness" and centuries of Western dominance. The third section deals with 'Metaphors for institutional ideologies' and concentrates on the globalisation of the North and South American markets, on insults in (un)parliamentary debates, and on the Internet being for sale.

Language and Ideology

Tom Ziemke

Jordan Zlatev

Enrique Bernárdez

Includes papers, which introduce and elaborate upon the concept of sociocultural situatedness, understood as the way in which minds and cognitive processes are shaped, both individually and collectively, and by their interaction with culturally contextualized structures and practices.

Body, Language, and Mind: Sociocultural situatedness

The contributions contained in the second volume of the two-volume set Body, Language and Mind introduce and elaborate upon the concept of sociocultural situatedness, understood broadly as the way in which minds and cognitive processes are shaped, both individually and collectively, by their interaction with socioculturally contextualized structures and practices; and, furthermore, how these structures interact, contextually, with language and can become embodied in it. Drawing on theoretical concepts and analytical tools within the purview of cognitive linguistics and related fields, the volume explores the relationship between body, language and mind, focusing on the complex mutually reinforcing relationships holding between the sociocultural contextualisation of language and, inversely, the linguistic contextualisation of culure. Stated differently, the notion of sociocultural situatedness allows for language to be seen as a cultural activity and at the same time as a subtle mechanism for organizing culture and thought. The volume offers a representative, multi- and interdisciplinary collection of new papers on sociocultural situatedness, bringing together for the first time a wide variety of perspectives and case studies directed explicitly to elucidating the analytical potential of this concept for cognitive linguists and other researchers working in allied fields such as AI, discourse studies and cognitive anthropology. The book brings together several core issues related to the notion of sociocultural situatedness, some of which have been addressed previously, although to a large degree sporadically and from a variety of disciplinary perspectives without fully exploring the possible analytical advantages of this concept as a tool for investigating the role of culturally entrenched schemata in cognition and language. In short, this is the first comprehensive survey of sociocultural situatedness theory.

Sociocultural Situatedness

The first volume of the two-volume set Body, Language and Mind focuses on the concept of embodiment, understood in most general terms as "the bodily basis of phenomena such as meaning, mind, cognition and language". The volume offers a representative, multi- and interdisciplinary state-of-the-art collection of papers on embodiment and brings together a large variety of different perspectives, from cognitive linguistics, cognitive science, philosophy, psychology, semiotics and artificial intelligence. Being envisioned as a reader of sorts in theoretical and empirical research on embodiment, the book revolves around several core issues that have been addressed previously, to a large degree independently, in various disciplines. In particular the volume illustrates the diversity of notions of embodiment that has arisen in various disciplines over the last twenty years, and addresses the question how these different interpretations relate to each other, i.e. are they different aspects of or different perspectives on the same phenomena, or do they actually contradict each other? For this purpose, several aspects of cognition and language, such as phenomenal experience, perception, action, conceptualization, communication, meaning creation, social interaction and culture, are illuminated from the perspective of different theories of embodiment. The contributions are integrated through cross-connections between individual authors' papers and through an introductory essay that identifies the different strands of research, the central issues that they share, and the synergies that can be gained from addressing embodiment from an interdisciplinary perspective.

Roslyn M. Frank

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