Mike Allen

Roy Schwartz

Jim VandeHei

Write Less. Say More. Get Heard.

Smart Brevity

A WALL STREET JOURNAL AND USA TODAY NATIONAL BESTSELLER! Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

The Power of Saying More with Less

Smart Brevity is a writing and communications manifesto for the information age. It will teach readers how to communicate better with fewer words and more punch in their emails, newsletters, presentations, meetings, and much more at work and in life. The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how.

Escrever menos. Dizer mais. Ser ouvido. Um sistema prático para você se expressar com mais clareza e eficácia e poupar tempo – o seu e o dos outros. Nossa forma de consumir informação mudou radicalmente. Mas pouco mudou na nossa forma de escrever. Portanto, se quiser que sua mensagem seja lida, ouvida ou compreendida, você precisa adaptar sua maneira de se comunicar. Neste livro, você vai aprender a apresentar as informações mais relevantes indo direto ao ponto, sem enrolação – mas com o apelo necessário para captar a atenção e a curiosidade de seu leitor. Essas técnicas podem ser aplicadas a qualquer tipo de texto – seja um e-mail, um convite, um post na internet, um relatório, um artigo, um podcast – e permitem que você: • Priorize as notícias e informações essenciais. • Deixe claro o impacto e a importância da sua mensagem. • Divulgue seu conteúdo de maneira rápida e visualmente interessante.

O poder de dizer muito com poucas palavras

Brevidade inteligente

Superman is the original superhero, an American icon, and arguably the most famous character in the world--and he's Jewish! Introduced in June 1938, the Man of Steel was created by two Jewish teens, Jerry Siegel, the son of immigrants from Eastern Europe, and Joe Shuster, an immigrant. They based their hero's origin story on Moses, his strength on Samson, his mission on the golem, and his nebbish secret identity on themselves. They made him a refugee fleeing catastrophe on the eve of World War II and sent him to tear Nazi tanks apart nearly two years before the US joined the war. In the following decades, Superman's mostly Jewish writers, artists, and editors continued to borrow Jewish motifs for their stories, basing Krypton's past on Genesis and Exodus, its society on Jewish culture, the trial of Lex Luthor on Adolf Eichmann's, and a future holiday celebrating Superman on Passover. A fascinating journey through comic book lore, American history, and Jewish tradition, this book examines the entirety of Superman's career from 1938 to date, and is sure to give readers a newfound appreciation for the Mensch of Steel!

Roy Schwartz

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