C. Michael Hall

S. Mostafa Rasoolimanesh

Siamak Seyfi

This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour. Islam is a major international religion and Muslims are a majority of the population in many countries in Asia, the Middle East and North Africa. The growth of a substantial middle class, the development of Islamic consumer cultures, rising Muslim market consumption in non-Muslim majority destinations and the growing significance of intra-Muslim traffic and rising outbound tourism expenditure in emerging Muslim markets have all contributed to substantial interest in Muslim tourism. However, travel by Muslims is about far more than the Hajj and Umrah, as important as they are as acts of devotion. Instead, although often portrayed in the West as a monolithic religion, Muslim travel and leisure behaviour is very diverse, with different traditions and cultures leading to a range of expressions of tourism-related consumption culture and practices. Drawing on a range of empirical studies undertaken in different social and economic contexts and countries, this book provides a well-balanced portrayal of the Muslim tourism experience and practices. This book makes a substantial contribution to an improved understanding of Muslim travel culture and will be required reading for anyone interested in this fast-growing market.

Practices, Complexities and Emerging Issues

Contemporary Muslim Travel Cultures

Ishmael Mensah

Kandappan Balasubramanian

Mohd Raziff Jamaluddin

Gina Alcoriza

Vanessa Gaffar

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Towards Competitive and Sustainable Emerging Tourist Destinations

Marketing Tourist Destinations in Emerging Economies

S. Mostafa Rasoolimanesh

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