Sabine Trepte

Markus Verbeet

Über 600.000 Deutsche nahmen am SPIEGEL-Wissenstest "Studenten-Pisa" bei SPIEGEL ONLINE und studiVZ teil, um ihr Allgemeinwissen in den Fachgebieten Politik, Geschichte, Wirtschaft, Naturwissenschaften und Kultur zu testen. Die in der Presse berichteten Ergebnisse sorgten für Überraschung und Bestürzung: Jüngere schnitten deutlich schlechter ab als Ältere, Frauen schlechter als Männer, und insgesamt scheint es eher düster um die Allgemeinbildung der Deutschen zu stehen. Das Buch stellt nun weiterführende Analysen von Autoren aus ganz unterschiedlichen Wissenschaftsdisziplinen vor, die den Datensatz unter verschiedenen Gesichtspunkten analysiert haben: Worauf sind die gefundenen Geschlechtsunterschiede zurückzuführen? Was lässt sich für die Qualität der deutschen Hochschulen schlussfolgern? Wirkt sich regelmäßige Mediennutzung positiv auf die Allgemeinbildung aus?

Erkenntnisse aus dem SPIEGEL-Studentenpisa-Test

Allgemeinbildung in Deutschland

Holger Schramm

Uwe Hasebrink

Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung

Strategische Kommunikation und Mediengestaltung

Leonard Reinecke

Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Perspectives on Privacy and Self-Disclosure in the Social Web

Privacy Online

Sabine Trepte

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