Sally Jeanrenaud

Jonathan Gosling

Jean-Paul Jeanrenaud

What is a 'one planet' approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn? Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity. In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links can be accessed at www.wiley.com. Sustainable Business also includes a foreword by Yolanda Kakabadse, President of WWF. The Editors are co-founders of the One Planet MBA at Exeter University, UK and Directors of OPEN for Business (One Planet Education Network).

A One Planet Approach

Sustainable Business

Jean Paul Jeanrenaud

Foreword -- Preface -- Challenging : an overview of our one planet predicament / Sally Jeanrenaud and Jean-Paul Jeanrenaud -- Changing : towards a one planet approach / Sally Jeanrenaud and Jean-Paul Jeanrenaud -- Leading / Jonathan Gosling and Prasad Kaipa -- Valuing / Catherine Cameron -- Collaborating / Ward Crawford -- Strategizing : does your business have a strategy for a resource depleted world? / Nadya Zhexembayeva and Judith Jordan -- Organizing / Morgen Witzel -- Investing : responsible investment and its role in a sustainable economy / Rory Sullivan -- Innovating / John Bessant and Palie Smart -- Operating : the sustainable supply chain / Mickey Howard, Fu Jia and Zhaohui Wu -- Marketing : sustainability marketing : building relationships for one planet living / Ken Peattie and Frank-Martin Belz -- Accounting / Stephen Jollands -- Entrepreneurship / Tony Cooke -- Transitioning : what does sustainability for business really mean? : and when is a business truly sustainable? / Thomas Dyllick and Katrin Muff -- Conclusion : a one planet approach / Sally Jeanrenaud, Jean-Paul Jeanrenaud and, Jonathan Gosling -- Index

William Mark Adams

The environmental movement has made huge progress over the last decades. Among others, it has raised awareness of challenges facing humanity, helped develop a critical mass of policies, and worked towards the implementation of many of these policies in collaboration with other stakeholders. Now, however, we are at a turning point in the history of the global environmental movement. In order to rise to challenges of the twenty-first century such as climate change and peak oil, it will not be possible to do business as usual; a step change will be needed. As IUCN celebrates its 60th anniversary, and marks six decades of global conservation achievement, it is also taking stock of the urgent challenges facing life on earth and reviewing its strategies. The key to future conservation action will lie in reconciling the needs of the environment with those of society in a manner that is equitable and just, and in promoting sustainable lifestyles and livelihoods as well as protecting endangered species and spaces. This document outlines IUCN’s Future of Sustainability initiative, the rationale for its implementation, and describes how the conservation movement can play new and decisive roles in the transition to sustainability.

Sally Jeanrenaud

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