Manas K. Mandal

Tanusree Dutta

Sameer Kumar

One of the major goals of side bias is to understand the relationship between the functioning of the brain and a person's behaviour. Often at times it becomes difficult or unethical to directly study the nervous system during a behaviour and therefore indirect methods are used instead. This book has many facets, many explanations, many techniques and many unanswered questions and scope for future research. This book intends to address each of these issues so that a comprehensive reading of the subject matter is made available to academicians, researchers, and other interested in this issue.

Bias in Human Behavior

Promma Phrommathed

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.

An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

New Product Development

Rapid time-to-market expectations and the demand for custom-tailored products present real challenges for the rigid and fixed linear supply chains that compete in today's economy. Connective technologies meet these challenges head on by integrating the necessary people, information, and products beyond their current limitations. Connective Technologies in the Supply Chain illustrates the impact that connective technologies have across supply chains. It provides strategic frameworks, conceptual and analytical models, and case studies that focus on the design, development, and implementation of these technologies as they pertain to the management of engineering and manufacturing operations. Placing particular emphasis on RFID, the book addresses issues that include those involving GPS, inventory management, quality control, mobile technology, and security challenges. The book presents an overview of RFID applications, its underlying concepts and principles, and a macro perspective on its implementation in the manufacturing and service sectors. It also provides a feasible design of the technology's enabled knowledge-based supply chain management system. Connective Technologies in the Supply Chain is an essential resource for those who would like to expand their knowledge of-and increase their success with-these applications.

Sameer Kumar

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