Alan M. Rugman

Simon Collinson

Amir Qamar

Rajneesh Narula

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies covering both the trade-war between the US and China and the complex Brexit process. These and other real-world developments have made a wide range of stakeholders much more aware of the significance of global trade interdependencies than in the past. Chapter 16 on the European Union is also entirely updated to take account of Brexit and a range of new socio-political and economic events in Europe. Chapter 11 ('MNEs as Responsible Stakeholders') has been removed, making this edition more consolidated,with 20 rather than 21 chapters. In place of Chapter 11 we have inserted new sections, frameworks and case studies on responsible business throughout the book as a fundamental dimension of international businesstheory and practice across all the other chapters. New case studies, such as 'Businesses and NGOs working together on climate change' in Chapter 4, provideadditional material on this topic. Chapter 14, on 'Political risk and negotiation strategy' also features new case studies on the 'US-Venezuela oil dispute' and 'Huaweiaccused of spying'"

International Business

Melvin Jay

Start a simplicity revolution! Complexity is one of the biggest challenges facing modern business. It is slowing companies down, costing them on average 10% of their profits and harming employee morale. From Complexity to Simplicity will equip you and your business with the tools you need to identify and eradicate complexity from your business model. Based on cutting-edge research with the top-200 firms in the world, it takes you through real business case studies and offers a practical how to guide to ridding your business of these profit-killing problems. Within the pages of the book you will discover: • What is complexity? What is simplicity?• The true costs of complexity• How to identify external and internal complexities• The impact of complexity on managers, employees and different parts of the business• How to guide to removing complexity• How to communicate with simplicity• The simplicity tool kit – every thing you need to make you a simplicity expertFrom Complexity to Simplicity will show you how to start your own simplicity revolution and how to add value to your business. So keep it simple and do better business every day.

Simon Collinson

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