Simon Lancaster

Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others? Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot-wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction. Connect reveals the secret art of making connections in eleven engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture; and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.

How to Inspire, Influence and Energise Anyone, Anywhere, Anytime

Connect!

Terence Kealey

'Dr Kealey's brave, entertaining and learned book makes a powerful case for his unpopular views. It must give pause to any open-minded student of science policy.' - R.C.O. Matthews 'Not since J.D. Bernal has a practising British scientist challenged conventional arguments about the funding of science so originally, and so powerfully.' - David Edgerton, Imperial College Does government funding of science promote economic and cultural growth? This burning question has come to dominate political and academic thought. The evidence seems mixed: Japan flourishes economically neglecting science while the USSR and India who actively promoted government-funded science have declined. The purpose of this book is to assess the myth that government-funded science works economically. Supported by historical argument and international contemporary comparison, Terence Kealey argues that the free market approach rather that of state funding has proved by far the most successful in stimulating science and innovation.

The Economic Laws of Scientific Research

A book that raises profound questions about the power of language and the language of power.

How Words Kill

You Are Not Human

Shhh… Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still determines who rises to the top of politics and business today? For thousands of years, rhetoricians have tried to crack this code. It is only now, with new advances in neuroscience, that we can say for sure what works. Winning Minds is the definitive guide to the Language of Leadership. Top speechwriter, Simon Lancaster, shows how great leaders gain power by winning over people's instinctive, emotional and logical minds. With dozens of subtle but powerful practical techniques, the author shows how you can lead with language. • People are more likely to buy a product if it has three benefits, rather than four – so 'cheaper, better, faster' is better than 'cheaper, better, faster, greener'; • People are more likely to invest in a share if the metaphor of personification is used – so 'shares leapt' is better than 'shares bounced'; • People are more like to believe something is true if it rhymes – so 'we've got to seal the deal' is better than 'we've got to sign the contract'. Winning Minds will change the way you think about communication forever.

Secrets From the Language of Leadership

Winning Minds

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.

The Expert Guide

Speechwriting

Es gibt Geheimnisse überzeugender Kommunikation: eine geheime Kombination körperlicher, verbaler und vokaler Reize und Signale, die schon seit Zehntausenden von Jahren existieren und nach wie vor darüber entscheiden, wer es heutzutage im Geschäftsleben oder in der Politik an die Spitze schafft. In der Vergangenheit haben viele Menschen versucht, diese Geheimsprache zu entschlüsseln, doch erst jetzt, nach den jüngsten Durchbrüchen in der Neurowissenschaft und Verhaltensökonomie, können wir mit größerer Gewissheit sagen, was funktioniert und warum. Das Buch verbindet antike Rhetorik und moderne Neurowissenschaft und ist eine Art Benutzerhandbuch für jene Geheimnisse überzeugender Kommunikation. Es öffnet eine Schatztruhe voller Tipps, Tricks und Techniken, die Sie sofort anwenden können, um effektiver, einnehmender und inspirierender zu werden.

Die Geheimnisse überzeugender Kommunikation

Andrew Burrows

Gareth Price

Andrew Parsons

John Holman

Tina Overton

Gwen Pilling

Chemistry3 establishes the fundamental principles of all three strands of chemistry; organic, inorganic and physical. Using carefully-worded explanations, annotated diagrams and worked examples, it builds on what students have learned at school to present an approachable introduction to chemistry and its relevance to everyday life.

Introducing Inorganic, Organic and Physical Chemistry

Chemistry3

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Simon Lancaster

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