Steve Bookbinder

Everything about the way people buy has changed. Business-to-Business customers are armed with technology designed to block salespeople and often try to solve their own problems through search engines and social media. How can sellers influence these buyers? They can learn how to be relevant by mastering the new skill of Echo Selling. - Echo Selling helps you identify the buyer's circle of influencers who need to echo your sales pitch. - Echo Selling simplifies how to get into the conversation between buyers and their influencers. - Echo Selling shows you how to translate your sales pitch into "echo-able" messages. - Echo Selling is the strategy for getting the buyer and their circle to reassure each other that your service is right for them. - Echo Selling gives you the tactics you need to close deals with customers you can't reach with conventional sales techniques. Effectively reaching the right influencers through Echo Selling will increase your value as a salesperson and give you the competitive advantage you'll need for a successful sales career.

Echo Selling

Jeff Goldberg

Jeff Goldberg and Steve Bookbinder combine their wit, intellect, and common sense in this entertaining, data packed instructional manual. They draw on their personal insight, diversified experiences, and passion for life coaching in the writing and production of Leverage Your Laziness! In this collaboration they introduce an approach designed to use leverage and laziness as a strategy for attaining effective performance with the least work and the added bonus of sensing the enjoyment of accomplishment. Steve helps the reader discover how to recognize and utilize their strongest strengths in their personal strategy for success. Jeff introduces keys to focus on those things you enjoy most in your work to increase your personal productivity with the least effort. Sixteen principles, dozens of motivational quotes from dozens of recognized leaders, and the opportunity for individual readers to get specific in applying these principles personally make up the format of this humorous, practical, and powerful guidebook. Concise, and compact, yet comprehensive Leverage Your Laziness! is an important tool for the established entrepreneur, for successful leaders, for life coaches, and for those who "wanna be" rich and famous.

Steve Bookbinder

Books

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