Kevin Maney

Steve Hamm

Jeffrey M. O'Brien

Ideen, die ein Jahrhundert und ein Unternehmen prägten

Im Dienst der Welt

John  Kelly III

We are crossing a new frontier in the evolution of computing and entering the era of cognitive systems. The victory of IBMÕs Watson on the television quiz show Jeopardy! revealed how scientists and engineers at IBM and elsewhere are pushing the boundaries of science and technology to create machines that sense, learn, reason, and interact with people in new ways to provide insight and advice. In Smart Machines, John E. Kelly III, director of IBM Research, and Steve Hamm, a writer at IBM and a former business and technology journalist, introduce the fascinating world of Òcognitive systemsÓ to general audiences and provide a window into the future of computing. Cognitive systems promise to penetrate complexity and assist people and organizations in better decision making. They can help doctors evaluate and treat patients, augment the ways we see, anticipate major weather events, and contribute to smarter urban planning. Kelly and HammÕs comprehensive perspective describes this technology inside and out and explains how it will help us conquer the harnessing and understanding of Òbig data,Ó one of the major computing challenges facing businesses and governments in the coming decades. Absorbing and impassioned, their book will inspire governments, academics, and the global tech industry to work together to power this exciting wave in innovation.

IBMÕs Watson and the Era of Cognitive Computing

Smart Machines

Frank Slootman

Rise of the Data Cloud

The rise of the Data Cloud is ushering in a new era of computing. The world’s digital data is mass migrating to the cloud, where it can be more effectively integrated, managed, and mobilized. The data cloud eliminates data siloes and enables data sharing with business partners, capitalizing on data network effects. It democratizes data analytics, making the most sophisticated data science tools accessible to organizations of all sizes. Data exchanges enable businesses to discover, explore, and easily purchase or sell data—opening up new revenue streams. Business leaders have long dreamed of data driving their organizations. Now, thanks to the Data Cloud, nothing stands in their way.

John E. Kelly III

Stiamo varcando una nuova frontiera nell'evoluzione dell’elaborazione dati, stiamo entrando nell'era dei sistemi cognitivi. La vittoria di Watson, il sistema di intelligenza artificiale sviluppato da IBM, al quiz televisivo Jeopardy! ha rivelato come ricercatori e ingegneri, in ogni parte del mondo, stiano spingendo i confini della scienza e della tecnologia fino a creare macchine che sentono, imparano, ragionano e interagiscono in modi inediti con le persone, dando loro suggerimenti e consigli. Con questo libro, Kelly e Hamm introducono all'affascinante mondo dei «sistemi cognitivi» anche i lettori non specialisti, aprendo una finestra sul futuro del computing. I sistemi cognitivi promettono di penetrare nella complessità e aiutare persone e organizzazioni a prendere decisioni migliori. Possono supportare i medici nella diagnosi e nella cura dei pazienti, aumentare le prospettive di analisi, prevedere i maggiori eventi meteorologici e contribuire a progettare città più intelligenti. Di questa tecnologia gli autori descrivono aspetti interni ed esterni, spiegandoci come ci aiuterà a capire e dominare i «big data», una delle più grandi sfide nell'elaborazione delle informazioni che imprese e governi dovranno affrontare nei prossimi decenni. Coinvolgente e appassionato, il libro ispirerà decisori pubblici, università e imprese tecnologiche di tutto il mondo a lavorare insieme per alimentare questa eccitante ondata di innovazione.

Watsone e l'era del cognitive computing

Macchine intelligenti

Jeffrey O'Brien

Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself… and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.

The Ideas That Shaped a Century and a Company

Making the World Work Better

We are crossing a new frontier in the evolution of computing and entering the era of cognitive systems. The victory of IBM's Watson on the television quiz show Jeopardy! revealed how scientists and engineers at IBM and elsewhere are pushing the boundaries of science and technology to create machines that sense, learn, reason, and interact with people in new ways to provide insight and advice. In Smart Machines, John E. Kelly III, director of IBM Research, and Steve Hamm, a writer at IBM and a former business and technology journalist, introduce the fascinating world of "cognitive systems" to general audiences and provide a window into the future of computing. Cognitive systems promise to penetrate complexity and assist people and organizations in better decision making. They can help doctors evaluate and treat patients, augment the ways we see, anticipate major weather events, and contribute to smarter urban planning. Kelly and Hamm's comprehensive perspective describes this technology inside and out and explains how it will help us conquer the harnessing and understanding of "big data," one of the major computing challenges facing businesses and governments in the coming decades. Absorbing and impassioned, their book will inspire governments, academics, and the global tech industry to work together to power this exciting wave in innovation.

Steve Hamm

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