Francisco J. Martínez-López

Steven D'Alessandro

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

First International Conference, 2020

Advances in Digital Marketing and eCommerce

Terry Bossomaier

Roger Bradbury

"In Human Dimensions of Cyber Security, Terry Bossomaier, Steven D’Alessandro, and Roger Bradbury have produced a book that ... shows how it is indeed possible to achieve what we all need; a multidisciplinary, rigorously researched and argued, and above all accessible account of cybersecurity — what it is, why it matters, and how to do it." --Professor Paul Cornish, Visiting Professor, LSE IDEAS, London School of Economics Human Dimensions of Cybersecurity explores social science influences on cybersecurity. It demonstrates how social science perspectives can enable the ability to see many hazards in cybersecurity. It emphasizes the need for a multidisciplinary approach, as cybersecurity has become a fundamental issue of risk management for individuals, at work, and with government and nation states. This book explains the issues of cybersecurity with rigor, but also in simple language, so individuals can see how they can address these issues and risks. The book provides simple suggestions, or cybernuggets, that individuals can follow to learn the dos and don’ts of cybersecurity. The book also identifies the most important human and social factors that affect cybersecurity. It illustrates each factor, using case studies, and examines possible solutions from both technical and human acceptability viewpoints.

Human Dimensions of Cybersecurity

Hume Winzar

Peter Ling

Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practicalexamples and case studies provide global, regional and local industry examples. Research and insights from fields such as psychology, sociology and complex systems are included. Extended cases studies covering topics such as Nike, Cricket Australia, Target, and McDonalds in overseas markets, drawtogether each part of the book to bring together the themes discussed and encourage students to encourage a deeper understanding of the material. The accompanying enriched oBook and supplementary digital resources provides superior ready-to-use support for both students and lecturers.

Steven D'Alessandro

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