Suguru Ishizaki

Amal Al-Malki

David Kaufer

Kira Dreher

This book addresses east-west understandings of Arab women as portrayed through translated media. The vast majority of media studies on Arab women are western-based. They study the effect of western stereotypes in western media depictions of Arab women. There is a vast scholarly literature tracing western stereotypes of Arab women from medieval times to the present. From 1800, the dominant western stereotype of Arab women depicts them as passive and oppressed. Thirty years of social science media research in the west has shown that media images of Arab women reinforce this two hundred year old stereotype. Much of this research has studied silent "image bites" of Arab women, where women are pictured in veils and their own voices are replaced by western captions or voice-overs. This book sets out to answer this question. To answer it, we contracted with a global news translation service from the Middle East to collect and translate a sample of 22 months of new summaries from 103 Arab media sources belonging to 22 Arab countries. Filtering the summaries that contained one or more female keywords (e.g., woman, mother, aunt, sister, she) yielded 2, 061 summaries between September 2005 and June of 2007. Using the 2,061 summaries as input data, a coding scheme was developed for "active" and "passive" female behaviors based on verb-phrase analysis and conventions of English-language news-reporting.

Old Stereotypes and New Media

Arab Women in Arab News

Jeff Collins

David S. Kaufer

Brian S. Butler

In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of The Power of Words argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings. Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance. The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.

Unveiling the Speaker and Writer's Hidden Craft

The Power of Words

Suguru Ishizaki

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