Philip Kotler

Gary Armstrong

Suzan Burton

Kenneth Deans

Linen Brown

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Marketing

Peter Steane

For those undertaking a higher degree research qualification, 'How To Survive Your Thesis' describes clearly the challenges and complexities of successfully engaging in both the research process and thesis writing.

Suzan Burton

Books

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