Thomas Heinzen

Susan A. Nolan

Enables students to learn how to choose the appropriate statistical test, understand its conceptual significance, and calculate each statistics. The text teaches students to apply concepts and formulas to statistical questions that they will encounter both in their academic lives and outside the classroom.

Essentials of Statistics for the Behavioral Sciences

Wind Goodfriend

Discover social psychology’s relevance to your life with Social Psychology, a new introduction to the field from award-winning teacher-researchers Tom Heinzen and Wind Goodfriend. The authors present social psychology as an evolving, science-driven conversation. Every chapter builds on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. Heinzen and Goodfriend draw students in by weaving stories drawn from their own personal experiences with compelling examples from popular culture, all carefully placed in historical context. Because application is key, the book concludes with eight mini-chapters on topics including behavioral economics, environmental sustainability, law and the courtroom, positive psychology, and more. Students will become active participants in the social psychology dialogue, finding their fascination with the field and realizing its significance in their daily lives and future careers.

Social Psychology

Scott Lilienfeld

Can a horse really do arithmetic? For a time a great many people thought so, enthralled by the exploits of Clever Hans, a horse that could seemingly answer any question about mathematics, language, and music with stomps of his hoof. Even as celebrated scientists endeavored to discover Hans’s secret, people were perfectly comfortable believing something no rational mind should have accepted. How is that possible? In The Horse That Won’t Go Away, Tom Heinzen, Scott Lilienfeld, and Susan Nolan explore the confounding story of Clever Hans and how we continue to be deceived by beliefs for which there is no supporting logic or evidence. From Clever Hans, to the unsupported claims that facilitated communication could allow persons with autism to communicate, to the exaggerated fear of many parents that their child may be kidnapped (the odds of such an event are astronomical), the authors show just how important it is to rely on the scientific method as we navigate our way through everyday life. The Horse That Won’t Go Away is available as a separate volume or packaged with any Worth psychology textbook. For more information, contact your local Worth representative. "What would you do if you encountered evidence that contradicted one of your deeply held beliefs? You'd change your mind, of course, right? Wrong. What psychological science has revealed-lucidly and poignantly demonstrated in this marvelous book on how thinking goes wrong-is that we are all deeply flawed and biased reasoners, bending evidence to fit our beliefs and preconceptions. By retelling the famous story of Clever Hans, and connecting it to major myths of our time, The Horse That Won't Go Away is destined to become a classic in scientific literature and should be assigned to every course in critical thinking, along with every politician in Washington." -Michael Shermer, author of Why People Believe Weird Things "A terrific illustration (and, to a degree, an examination) of some of the most common causes of faulty judgment, anchored in two very compelling case studies." -Thomas D. Gilovich, Irene Blecker Rosenfeld Professor of Psychology, Cornell University, and author of How We Know What Isn't So "This is a marvelous book. It's like a great performance of a Beethoven symphony. The authors hit every note perfectly." -Terence Hines, Professor of Psychology, Pace University, and author of Pseudoscience and the Paranormal

The Horse That Won't Go Away

In Case Studies in Social Psychology: Critical Thinking and Application, Thomas Heinzen and Wind Goodfriend use brief, entertaining case stories to illustrate the historical context and evolution of major theories within the field of social psychology. By employing a unique mix of contemporary research and hallmark studies, Heinzen and Goodfriend encourage students to explore new, meaningful ways of thinking about and connecting with foundational course concepts. In turn, this approach facilitates engaged conversation and deeper critical thinking both in and out of the classroom.

Critical Thinking and Application

Case Studies in Social Psychology

Recipient of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Watch the short video below for a tour of Thomas Heinzen and Wind Goodfriend’s Social Psychology, including its features, tools, and resources. Invite your students to discover social psychology’s relevance to their lives with Social Psychology, a new introduction to the field from award-winning teacher-researchers Thomas Heinzen and Wind Goodfriend. The authors present social psychology as an evolving, science-driven conversation. Every chapter builds on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. Heinzen and Goodfriend capture student attention by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Because understanding application is key, the book concludes with eight mini chapters on topics including behavioral economics, environmental sustainability, law and the courtroom, positive psychology, and more. Students will become active participants in the social psychology dialogue, finding their fascination with the field and realizing its significance in their daily lives and future careers. INSTRUCTORS: Social Psychology is accompanied by a complete teaching and learning package! Contact your rep to request a demo, answer your questions, and find the perfect combination of tools and resources below to fit your unique course needs. SAGE Premium Video SAGE Premium Video in the Interactive eBook includes Ask the Expert interviews with commentary by the authors, as well as Social Psychology in Action animations. Learn more. Interactive eBook Your students save when you bundle the print version with the Interactive eBook (Bundle ISBN: 978-1-5443-3031-0), which includes access to SAGE Premium Video and other multimedia tools. Learn more. SAGE coursepacks SAGE coursepacks makes it easy to import our quality instructor and student resource content into your school’s learning management system (LMS). Intuitive and simple to use, SAGE coursepacks allows you to customize course content to meet your students’ needs. Learn more. SAGE edge This companion website offers you and students a robust online environment with an impressive array of teaching and learning resources. Learn more. Case Studies Also written by Heinzen and Goodfriend, Case Studies in Social Psychology presents brief, entertaining case stories to illustrate the historical context and evolution of major theories within the field of social psychology. Bundle it with the core text for only $5 more! Learn more.

Thomas Heinzen

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